Senior Marketing Specialist

Universities of Wisconsin; Madison (WI); On-site; USD 54,000 - 66,000; Full time

Benefits offered by this job

Generous paid time off

Health/Dental/Vision/Life insurance

Tax-advantaged savings accounts

Wisconsin Retirement System (WRS)

Job summary

University of Wisconsin–Madison’s Wisconsin Union seeks a Senior Marketing Specialist to manage and integrate marketing across membership acquisition, content management, events, and brand strategies. The role partners with the Associate Director and cross‑unit experts to translate strategy into engaging content and measurable outcomes.

The ideal candidate is a marketing generalist with strong branding, analytics, and communications skills, capable of elevating the university’s presence in the

Qualifications

• 5+ years of professional experience in full-lifecycle campaign management, focusing on marketing campaign and impact analysis.
• Experience with automation platforms such as Eloqua, HubSpot, Marketo, or equivalent software to develop and implement marketing plans.
• Proven success in lead generation, demonstrating the ability to design and execute strategies that drive leads and revenue growth.
• Account management experience. Ability to develop partnerships with unit managers and understand their operations and financial status.
• Knowledge of the principles and practices of marketing, market research, advertising, graphic design, website development, video & digital marketing and print production.
• Demonstrated track record in writing marketing copy and creating marketing materials.
• Skilled in using digital metrics and performance data to optimize marketing effectiveness and ROI.

Responsibilities

• Collects, analyzes, prepares, summarizes, and disseminates data and trends relevant to marketing.
• Develops, implements, and disseminates marketing materials through various channels.
• Develops, implements, and maintains strategic marketing plans based on research and established strategies.

Skills

Campaign management

Marketing automation

Lead generation

Account management

Marketing communications

Copywriting

Digital analytics

Education

Bachelor’s Degree Preferred

Tools

Eloqua

HubSpot

Marketo

Job description

Current Employees: If you are currently employed at any of the Universities of Wisconsin, log in to Workday to apply through the internal application process.

Job Category:

Academic Staff

Employment Type:

Regular

Job Profile:

Marketing Specialist

Job Summary:

The Wisconsin Union is seeking a creative, and analytically minded Senior Marketing Specialist to help manage and integrate key marketing functions across membership acquisition, content management, specialized projects, events, and brand strategies. The Senior Marketing Specialist works with the Marketing Associate Director and experts within Wisconsin Union departments, enhancing the organization’s ability to reach and engage target audiences and elevate our brand’s visibility within the community. The ideal candidate is a marketing generalist with a strong grasp of all aspects of marketing - from brand management to analytics - and a proven ability to translate strategy into compelling content and measurable outcomes

Key Job Responsibilities:

• Collects, analyzes, prepares, summarizes, and disseminates data and trends relevant to

• Develops, implements, and disseminates marketing materials through various

• Develops, implements, and maintains strategic marketing plans based on research and established strategies

Department:

Wisconsin Union, Strategy & Support, Integrated Marketing and Communications

Compensation:

The starting salary for the position is $60,000 - but is negotiable based on experience and qualifications.

For a summary of benefits, please see: https://www.wisconsin.edu/ohrwd/benefits/download/fasl.pdf

• generous paid time off
• competitively priced health/dental/vision/life insurance
• tax-advantaged savings accounts
• participation in the nationally recognized Wisconsin Retirement System (WRS) pension fund

Required Qualifications:

• 5+ years of professional experience in full-lifecycle campaign management, specifically foscusing on marketing campaign and impact analysis.
• Experience with automation platforms such as Eloqua, HubSpot, Marketo,or equivalent software to develop and implement marketing plans.
• Proven success in lead generation, demonstrating the ability to design and execute strategies that drive leads and revenue growth.
• Account management experience. Ability to develop partnerships with unit managers and understand their operations and financial status. Ability to develop and implement strategic marketing communications plans and evaluate their effectiveness
• Knowledge of the principles and practices of marketing, market research, advertising, graphic design, website development, video & digital marketing and print production
• Demonstrated track record in writing marketing copy and creating marketing materials
• Skilled in using digital metrics and performance data to optimize marketing effectiveness and ROI

Preferred Qualifications:

• Previous experience supervising, mentoring junior staff members.
• Experience with analysis tools such as PowerBI or Tableau
• Experience marketing in a higher education environment a plus

Education:

Bachelor’s Degree Preferred

Contact Information:

Jenny Lee, [e-mail], 608-265-1157

Institutional Statement on Diversity:

Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.

The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background - people who as students, faculty, and staff serve Wisconsin and the world.

The University of Wisconsin-Madison is an Equal OpportunityEmployer.

Qualified applicants will receive consideration for employment without regard to, including but not limited to, race, color, religion, sex, sexual orientation, national origin, age, pregnancy, disability, or status as a protected veteran and other bases as defined by federal regulations and UW System policies. We promote excellence by acknowledging skills and expertise from all backgroundsand encourage all qualified individuals to apply. For more information regarding applicant and employee rights and to view federal and state required postings, visit the Human Resources Workplace Poster website.

To request a disability or pregnancy-related accommodation for any step in the hiring process (e.g., application, interview, pre-employment testing, etc.), please contact the Divisional Disability Representative (DDR)in the division you are applying to.Please make your request as soon as possible to help the university respond most effectively to you.

Employment may require a criminal background check. It may also require your references to answer questions regarding misconduct, including sexual violence and sexual harassment.

The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis. Stat. sec. 19.36(7).

The Annual Security and Fire Safety Report contains current campus safety and disciplinary policies, crime statistics for the previous 3 calendar years, and on-campus student housing fire safety policies and fire statistics for the previous 3 calendar years. UW-Madison will provide a paper copy upon request; please contact the University of Wisconsin Police Department.