Senior Marketing Specialist

University of Wisconsin; United States; On-site; USD 54,000 - 66,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Paid time off

Wisconsin Retirement System

Job summary

The Wisconsin Union is seeking a creative, and analytically minded Senior Marketing Specialist to help manage and integrate key marketing functions across membership acquisition, content management, specialized projects, events, and brand strategies.

The Senior Marketing Specialist works with the Marketing Associate Director and experts within Wisconsin Union departments, enhancing the organization’s ability to reach and engage target audiences and elevate our brand’s visibility within the

Qualifications

• 5+ years of professional experience in full-lifecycle campaign management, focusing on marketing campaign and impact analysis.
• Experience with marketing automation platforms such as Eloqua, HubSpot, Marketo, or equivalent to develop and execute marketing plans.
• Proven success in lead generation and driving revenue growth.
• Account management experience and ability to partner with unit managers.
• Knowledge of marketing principles, market research, advertising, branding, digital marketing, and print production.
• Demonstrated ability to write marketing copy and create marketing materials.

Responsibilities

• Collects, analyzes, prepares, summarizes, and disseminates data and trends relevant to ongoing or future marketing activities.
• Develops, implements, and disseminates marketing materials across channels using appropriate technologies and techniques.
• Develops, implements, and maintains strategic marketing plans based on research and established strategies.

Skills

Campaign management

Marketing analytics

Marketing automation

Lead generation

Account management

Cross-functional collaboration

Education

Bachelor's Degree

Tools

Eloqua

HubSpot

Marketo

PowerBI

Tableau

Job description

Job Details

Job Category: Academic Staff

Employment Type: Regular

Job Profile: Marketing Specialist

Job Summary

The Wisconsin Union is seeking a creative, and analytically minded Senior Marketing Specialist to help manage and integrate key marketing functions across membership acquisition, content management, specialized projects, events, and brand strategies. The Senior Marketing Specialist works with the Marketing Associate Director and experts within Wisconsin Union departments, enhancing the organization’s ability to reach and engage target audiences and elevate our brand’s visibility within the community. The ideal candidate is a marketing generalist with a strong grasp of all aspects of marketing - from brand management to analytics - and a proven ability to translate strategy into compelling content and measurable outcomes

Key Job Responsibilities

• Collects, analyzes, prepares, summarizes, and disseminates data and trends relevant to ongoing or future marketing activities
• Develops, implements, and disseminates marketing materials through various communication mediums utilizing appropriate technologies and techniques
• Develops, implements, and maintains strategic marketing plans based on research and established strategies

Department

Wisconsin Union, Strategy & Support, Integrated Marketing and Communications

Compensation

The starting salary for the position is $60,000 - but is negotiable based on experience and qualifications.

This position offers a comprehensive benefits package, including generous paid time off, competitively priced health/dental/vision/life insurance, tax-advantaged savings accounts, and participation in the nationally recognized Wisconsin Retirement System (WRS) pension fund. For a summary of benefits, please see: https://www.wisconsin.edu/ohrwd/benefits/download/fasl.pdf

Required Qualifications

• 5+ years of professional experience in full-lifecycle campaign management, specifically focusing on marketing campaign and impact analysis.
• Experience with automation platforms such as Eloqua, HubSpot, Marketo, or equivalent software to develop and implement marketing plans.
• Proven success in lead generation, demonstrating the ability to design and execute strategies that drive leads and revenue growth.
• Account management experience.
• Ability to develop partnerships with unit managers and understand their operations and financial status.
• Ability to develop and implement strategic marketing communications plans and evaluate their effectiveness.
• Knowledge of the principles and practices of marketing, market research, advertising, graphic design, website development, video & digital marketing and print production.
• Demonstrated track record in writing marketing copy and creating marketing materials.
• Skilled in using digital metrics and performance data to optimize marketing effectiveness and ROI.

Preferred Qualifications

• Previous experience supervising, mentoring junior staff members.
• Experience with analysis tools such as PowerBI or Tableau.
• Experience marketing in a higher education environment a plus.

Education

Bachelor's Degree Preferred

Institutional Statement on Diversity and Compliance

Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals. The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background - people who as students, faculty, and staff serve Wisconsin and the world. The University of Wisconsin-Madison is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to, including but not limited to, race, color, religion, sex, sexual orientation, national origin, age, pregnancy, disability, or status as a protected veteran and other bases as defined by federal regulations and UW System policies. We promote excellence by acknowledging skills and expertise from all backgrounds and encourage all qualified individuals to apply. For more information regarding applicant and employee rights and to view federal and state required postings, visit the Human Resources Workplace Poster website. To request a disability or pregnancy-related accommodation for any step in the hiring process (e.g., application, interview, pre-employment testing, etc.), please contact the Divisional Disability Representative (DDR) in the division you are applying to. Please make your request as soon as possible to help the university respond most effectively to you. Employment may require a criminal background check. It may also require your references to answer questions regarding misconduct, including sexual violence and sexual harassment. The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis. Stat. sec. 19.36(7). The Annual Security and Fire Safety Report contains current campus safety and disciplinary policies, crime statistics for the previous 3 calendar years, and on-campus student housing fire safety policies and fire statistics for the previous 3 calendar years. UW-Madison will provide a paper copy upon request; please contact the University of Wisconsin Police Department.

Contact Information

Jenny Lee, [e-mail], 608-265-1157

Work with purpose, make an impact, and grow your career. The University of Wisconsin–Madison is committed to equity, inclusion and employee well-being as we proudly work to improve the lives of people in Wisconsin and beyond. UW–Madison offers a wide range of professions that cover various interests and skill levels. We employ everything from accountants to arborists, chefs to custodians, editors to electricians, graphic designers to groundskeepers, HR associates to HVAC technicians, librarians to locksmiths, mechanics to medical assistants, painters to police officers, web designers to welders, and absolutely everything in between! No matter what you are looking for professionally, chances are you will not only find it but will thrive at it while working at the University of Wisconsin–Madison.