Campus Marketing & Campaigns Coordinator

UWMSN University of Wisconsin Madison; Madison (WI); On-site; USD 47,000 - 57,000; Full time

Benefits offered by this job

Paid time off

Health/dental/vision/life insurance

Tax-advantaged savings accounts

Wisconsin Retirement System (WRS)

Job summary

The Wisconsin Union is seeking a collaborative and organized Marketing Coordinator to serve as the primary bridge between our internal units and our creative teams at UW–Madison. You will manage client accounts, guide strategic campaigns, and help amplify events, programs, and spaces that make campus life vibrant.

This role coordinates workflows, collects campaign data, and prepares performance reports to guide future marketing strategies, while ensuring brand consistency, budgets, and timelines

Qualifications

• 1 year of experience in marketing execution, content coordination, or digital campaign support.
• Strong writing and editing skills with demonstrated ability to draft clear, on-brand copy for shortform social posts, email newsletters, and web content.
• Experience pulling campaign metrics and interpreting performance trends.
• Experience using project management tools (e.g., Asana, Trello, Workfront or other) Please outline your experience and the programs you used.

Responsibilities

• Collects, analyzes, prepares, and summarizes data and trends, disseminating information to appropriate entities according to established policies and procedures
• Maintains marketing account relationships, identifies opportunities to promote marketing products and services to best meet account needs and align with unit objectives and strategic initiatives
• Serves as a main point of contact and unit liaison for individuals and groups; assesses, responds to, and consults with clients about their marketing requests providing creative recommendations and solutions
• Provides management and coordination to ensure that marketing campaigns meet deadlines and stay within budget

Skills

Marketing execution

Content coordination

Writing & editing

Campaign metrics

Education

Bachelor’s Degree

Tools

Asana

Trello

Workfront

Eloqua

HubSpot

Mailchimp

Job description

The Wisconsin Union is seeking a collaborative and organized Marketing Coordinator to serve as the primary bridge between our internal units and our creative teams at UW–Madison. You will manage client accounts, guide strategic campaigns, and help amplify events, programs, and spaces that make campus life vibrant.

This role coordinates workflows, collects campaign data, and prepares performance reports to guide future marketing strategies, while ensuring brand consistency, budgets, and timelines