Senior Marketing Specialist

Zillow Group; United States; Remote; USD 94,000 - 150,000; Full time

Job summary

Zillow is seeking a channel expert to own SEM strategy and implement Performance Max and Demand Gen campaigns across core lines of business. You’ll lead large-scale programs, develop annual channel goals, and collaborate with Marketing Specialists to optimize performance across multiple regions and platforms.

The role emphasizes AI-driven workflows, cross-functional collaboration, and a data-informed approach, with opportunities to shape creative strategy and stay ahead of ad platform

Qualifications

• 5+ years in performance marketing focusing on Google Search, Performance Max, and Demand Gen campaigns.
• Proven ability to oversee channels to drive strong business results.
• Innovative mindset with a track record of experiments to improve performance.
• Experience collaborating on creative strategy for performance marketing channels.
• Experience building and maintaining AI-powered workflows.
• Strong quantitative and analytical skills; able to synthesize data into insights.
• Familiarity with incrementality testing and conversion event QA.
• Strong problem-solving and time management skills.
• Excellent verbal and written communication; comfortable presenting to stakeholders and mentoring juniors.
• Comfortable working asynchronously within a global team.
• Bachelor’s degree in Marketing, Communications, Business, Economics, Statistics, or related field.

Responsibilities

• Manage large, complex performance campaigns across multiple lines with minimal guidance.
• Develop annual channel goals and strategy.
• Set network mix and monthly flighting within budgets.
• Lead responses to briefs and inputs to cross-channel plans.
• Develop learning agenda, test roadmap, and hypotheses to improve performance.
• Prioritize projects with JIRA boards and align with stakeholders.
• Collaborate with Marketing Specialists to review performance and optimize.
• Lead recurring team syncs and facilitate collaboration.
• Document launch plans and QA campaigns before launch.
• Build AI solutions supporting the team’s AI roadmap.
• Partner with Data Science, Marketing Tech, and creative teams.
• Work with internal teams on creative strategy and share learnings.
• Stay informed of new capabilities with ad platform partners.
• Communicate performance and project plans; provide monthly channel reporting.
• Own channel procurement and budgeting.

Skills

Google Search

Performance Max

Demand Gen

Education

Bachelor's degree

Job description

About the team

The zMedia Center of Excellence team develops and implements marketing campaigns across various Paid Social and Search Engine Marketing (SEM) platforms to achieve both brand and performance goals. We help people discover Zillow and connect them to our tools and services, ultimately guiding them to their next home. The team is collaborative, data-informed and innovative. We work with a wide range of partners to support business objectives and deliver high-performing marketing campaigns.

About the role

We are looking for a channel expert to own the strategy and implementation of Search Engine Marketing (SEM), Performance Max, and Google Demand Gen campaigns for one of our core lines of business. We are looking for someone energized by new challenges and who is looking to develop the depth and breadth of their skillset. If this sounds like you, join our Media team!

In this position you will have the opportunity to:

• Independently manage large, complex performance marketing campaigns across multiple lines of business with minimal guidance (Google Search, Performance Max, and Demand Gen)
• Develop annual channel goals and channel strategy to achieve those goals
• Determine network mix and monthly flighting within annual channel budgets
• Lead responses to media briefs, develop channel plans, and own inputs to cross-channel media plans
• Develop an annual learning agenda, test roadmap, and test plans with clear hypotheses to improve performance
• Lead prioritization efforts for your channels: build and maintain JIRA boards to prioritize projects, assess tradeoffs, and track progress. Align with team members, leaders and stakeholders.
• Partner closely with Marketing Specialists who support your channels: review performance analyses, approve recommended optimizations, and align on next steps
• Lead recurring internal team syncs with the Marketing Specialists who support your channels and LOBs; facilitating discussion and collaboration across the team
• Collaborate synchronously and asynchronously within our global team across the US, Mexico and India
• Document launch plans, hand off to Marketing Specialists to build, and QA campaigns before launch
• Build AI solutions and agents that support the team’s AI vision and roadmap
• Advocate for support from partner teams (Data Science, Marketing Tech, creative development), and surface progress and blockers to stakeholders
• Partner with internal teams on developing creative strategy and sharing learnings between channels (Creative team, Paid & Brand Social teams, Media Planning, etc)
• Work with ad platform partners to stay informed of new capabilities and opportunities
• Proactively communicate performance and project plans to stakeholders; own monthly channel reporting and provide inputs to data briefs
• Own channel procurement: submit POs/receipts, report on spend, and maintain our budget doc

This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice, which must be identified to the Company. U.S. employees may live in any of the 50 United States, with limited exceptions.

In California, Connecticut, Maryland, Massachusetts, New Jersey, New York, Washington state, and Washington DC the standard base pay range for this role is $93,900.00 - $150,100.00 annually. This base pay range is specific to these locations and may not be applicable to other locations.

In Colorado, Hawaii, Illinois, Maine, Minnesota, Nevada, Ohio, Rhode Island, Vermont, and Virginia the standard base pay range for this role is $89,200.00 - $142,600.00 annually. The base pay range is specific to these locations and may not be applicable to other locations.

In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location. Employees in this role will not be paid below the salary threshold for exempt employees in the state where they reside.

Who you are

• 5+ years of work experience in performance marketing with a focus on Google Search, Performance Max, and Demand Gen campaigns with annual budgets exceeding $10M USD.
• Proven ability to effectively oversee channels to drive strong business results
• Innovative mindset with a track record of successfully implementing experiments to improve performance
• Experience collaborating on creative strategy for performance marketing channels
• Experience building and maintaining AI-powered workflows
• Detail-oriented with strong quantitative and analytical skills. Experience analyzing large amounts of data from multiple sources and compiling them into insights & recommendations to improve results.
• Familiarity with incrementality testing and conversion event implementation and QA
• Strong problem-solving and time management skills
• A strong verbal and written communicator who is comfortable presenting to various key stakeholders and providing routine feedback to junior team members
• Comfortable working asynchronously within a global team
• Bachelor’s degree in Marketing, Communications, Business, Economics, Statistics, or a related field.

Get to know us

At Zillow, we’re reimagining how people move—through the real estate market and through their careers. As the most-visited real estate platform in the U.S., we help people navigate buying, selling, financing and renting with greater ease and confidence. Whether you're working in tech, sales, operations, or design, you’ll be part of a company reshaping an industry and helping more people make home a reality.

How we work is a key part of that transformation. Through Cloud HQ, our strategic approach to distributed work, most employees have the flexibility to work from wherever they’re most productive—enabling us to move fast, stay connected and deliver on our people promise.

Zillow is honored to be recognized among the best workplaces in the U.S. Zillow was named one of FORTUNE 100 Best Companies to Work For® in 2026, and included on TIME’s America’s Best Companies 2026 list, reflecting our commitment to creating an innovative, inclusive, and engaging culture where employees are empowered to grow.

No matter where you sit in the organization, your work will help drive innovation, support our customers, and move the industry—and your career—forward, together.

Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact your recruiter directly.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable state and local law.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.