Marketing Sr. Specialist, Media Planning

Zillow Group; United States; Remote; USD 94,000 - 150,000; Full time

Job summary

Zillow Group is seeking a Marketing Sr. Specialist, Media Planning to shape and activate data-informed paid media strategies across Brand, Buyer, and Seller campaigns. You’ll expand expertise in cross-channel planning, optimization and AI-enabled activation, influencing how millions engage with Zillow’s products.

You’ll translate business goals into full-funnel plans, manage day-to-day campaigns, and collaborate with internal teams and partners to deliver on time and on budget.

Qualifications

• 5+ years of experience creating and managing US consumer-facing paid media campaigns.
• Proficient in planning and activating across all media channels, including video, audio, out-of-home, display, and paid social.
• Strong analytical and problem-solving skills with data-driven performance optimization.
• Comfortable leveraging AI-powered platforms and automation to enhance planning and measurement.
• Excellent communicator and collaborator, able to work remotely with cross-functional teams.
• Highly organized with strong project management skills; able to manage multiple projects.
• Experience with advertising analytics tools (GA, Campaign Manager, Facebook Ad Manager, iSpot) is a plus.

Responsibilities

• Translate brand and business objectives into full-funnel media plans balancing goals, efficiency and performance.
• Leverage automation, platform algorithms and AI-driven optimization for effectiveness.
• Manage day-to-day campaign activities ensuring on time, on budget, on brief delivery.
• Oversee campaign budgets, flowcharts, and media authorizations.
• Develop and coordinate process documents, workback schedules, and status reports.
• Manage digital campaign implementation including tagging, QA, and process documentation.
• Coordinate creative trafficking and documentation.
• Monitor competitive activity, industry trends and privacy shifts to evolve Zillow’s media strategy.
• Build and maintain partnerships with internal teams, external agencies and vendors.

Skills

Paid media strategy

Cross-channel planning

AI optimization

Data-driven analysis

Collaboration skills

Project management

Analytics tools

Education

Bachelor’s degree

Job description

About the teamOur team at ZMedia is responsible for developing and executing the marketing strategy across all paid channels, including Video, Audio, Digital, Search, and Social, to achieve both Brand and Performance goals. We play a crucial role in helping people discover Zillow and connect them to our tools and services, ultimately guiding them to their next home. Our team is customer-focused, collaborative, data-informed, and innovative. We work with a wide range of partners to support business objectives and deliver high-performing marketing campaigns.About the roleAs a Marketing Sr. Specialist, Media Planning, you will help shape and activate intelligent, data-informed paid media strategies that drive both brand awareness and measurable business impact. This role will support planning across our Brand, Buyer, and Seller campaigns. You’ll have the opportunity to expand your expertise in cross-channel planning, performance optimization, and AI-enabled media activation while directly influencing how millions of consumers engage with Zillow’s products and services.

You Will Get To:

• Translate brand and business objectives into full-funnel media plans that balance communication goals, efficiency and performance
• Leverage automation tools, platform algorithm and AI-driven optimization strategies to maximize media effectiveness
• Manage day-to-day campaign activities, ensuring projects are delivered on time, on budget, and on brief
• Oversee campaign budgets, flowcharts, and media authorizations
• Develop and coordinate process documents, workback schedules, and status reports
• Manage digital campaign implementation, including tagging, QA, and process documentation
• Coordinate creative trafficking and documentation
• Monitor competitive activity, industry trends, privacy shifts and emerging ad technologies to proactively evolve Zillow’s media strategy
• Build and maintain strong partnerships with internal teams, external agencies, and vendors

This role has been categorized as a Remote position. "Remote" employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice, which must be identified to the Company. U.S. employees may live in any of the 50 United States, with limited exceptions.In California, Connecticut, Maryland, Massachusetts, New Jersey, New York, Washington state, and Washington DC the standard base pay range for this role is $93,900.00 - $150,100.00 annually. This base pay range is specific to these locations and may not be applicable to other locations.In Colorado, Hawaii, Illinois, Maine, Minnesota, Nevada, Ohio, Rhode Island, Vermont, and Virginia the standard base pay range for this role is $89,200.00 - $142,600.00 annually. The base pay range is specific to these locations and may not be applicable to other locations.In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location. Employees in this role will not be paid below the salary threshold for exempt employees in the state where they reside.Who you are

• 5+ years of experience creating and managing US consumer-facing paid media campaigns
• Proficient in planning and activating across all media channels, including video, audio, out-of-home, display, and paid social
• Strong analytical and problem-solving skills, with the ability to synthesize data for performance optimization
• Comfortable leveraging AI-powered platforms and automation to enhance planning, targeting, optimization and measurement - with a growth mindset toward continuously evolving your skill set as media technology advances
• Excellent communicator and collaborator, able to build relationships remotely with cross-functional teams and partners
• Highly organized, with strong project management skills and attention to detail; able to manage multiple projects simultaneously
• Comfortable working in a fast-paced, results-oriented environment and adapting to changing business needs
• Experience with advertising and analytics tools (e.g., Google Analytics, Campaign Manager, Facebook Ad Manager, iSpot) is a plus
• Bachelor’s degree required; agency experience is a plus
• Here at Zillow, we value the experience and perspective of candidates with non-traditional backgrounds.

Get to know usAt Zillow, we’re reimagining how people move through the real estate market and through their careers. As the most-visited real estate platform in the U.S., we help people navigate buying, selling, financing and renting with greater ease and confidence. Whether you're working in tech, sales, operations, or design, you’ll be part of a company reshaping an industry and helping more people make home a reality.

How we work is a key part of that transformation. Through Cloud HQ, our strategic approach to distributed work, most employees have the flexibility to work from wherever they’re most productive and enabling us to move fast, stay connected and deliver on our people promise.

Zillow is honored to be recognized among the best workplaces in the U.S. Zillow was named one of FORTUNE 100 Best Companies to Work For in 2026, and included on TIME’s America’s Best Companies 2026 list, reflecting our commitment to creating an innovative, inclusive, and engaging culture where employees are empowered to grow.

No matter where you sit in the organization, your work will help drive innovation, support our customers, and move the industry and your career forward, together.

the company is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact your recruiter directly.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable state and local law.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.