Senior Marketing Specialist

TMCO, Inc.; Lincoln (NE); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Comprehensive health insurance

Job summary

TMCO, Inc. is seeking a Senior Marketing Specialist to lead marketing strategy and execution in Lincoln, NE. You will work across TMCO and its divisions to build programs, content, and campaigns that tell our story to employees, customers, and our communities.

You will develop relationships with internal and external partners, manage projects from concept to completion, and drive digital marketing, SEO/SEM, and analytics while mentoring teams in a blue-collar manufacturing environment.

Qualifications

• Bachelor’s degree in marketing, communications, journalism, public relations, or related field.
• 5-7 years of professional experience in marketing, communications or related field.
• Experience developing and executing marketing strategies and campaigns from concept through completion.
• Strategic thinker and hands-on executor who can see the big picture and get the work done.
• Self-motivated, driven, proactive, organized, and able to manage multiple priorities with minimal direction.
• Excellent writing, editing, communication, and relationship-building skills with internal and external partners.
• Comfortable presenting ideas to executive leadership and shaping brand direction.
• Strong knowledge of digital marketing: website, social, email, content, SEO/SEM, analytics.
• Graphic design/layout skills; proficiency with Microsoft Office and Adobe Creative Suite; photography/video a plus.

Responsibilities

• Develop and execute a comprehensive marketing strategy for TMCO and affiliated divisions.
• Build marketing processes and initiatives from the ground up, balancing long-term strategy with hands-on execution.
• Develop, manage, and track marketing campaigns across social media, website, digital and print content, photography, videography, and other channels.
• Serve as a strategic thought partner to the CEO and leadership team to shape brand and messaging.
• Lead internal and external communications and public relations.
• Coordinate marketing needs across departments and divisions as a collaborative partner.
• Develop community relationships and support events, initiatives and employee engagement.
• Conduct market and competitive research and analyze marketing performance for improvements.
• Create and coordinate content: researching, writing, editing, photography, videography, and materials.
• Manage marketing projects from concept to completion and perform other duties.

Skills

Marketing strategy

Campaign management

Content creation

Digital marketing

Writing & editing

Relationship building

Project management

Leadership collaboration

SEO/SEM

Analytics

Education

Bachelor's degree in marketing/communications/journalism/pr

Tools

Microsoft Office

Adobe Creative Suite

Photography

Video production

Job description

TMCO is a growing, contract metal manufacturing company located in Lincoln, Nebraska. Our organization includes multiple divisions, including TMCO, MADE by TMCO, our Garden Center, and The Prep Academy Childcare Center, along with a strong commitment to supporting our employees and the communities we serve. We are looking for a driven, creative, and highly motivated Senior Marketing Specialist who can bring all of these pieces together.

The ideal candidate is comfortable working in a blue-collar, manufacturing environment, enjoys building relationships, and understands that great marketing starts with understanding the people, culture, products, and communities behind a company.

• Develop and execute a comprehensive marketing strategy that supports TMCO and its affiliated divisions.
• Build and establish marketing processes, priorities, and initiatives from the ground up, balancing long-term strategy with hands‑on execution.
• Develop, manage, and track marketing campaigns across social media, website, digital and print content, photography, videography, and other channels.
• Serve as a strategic thought partner to the CEO and leadership team, identifying opportunities and helping shape the company’s brand, messaging, and marketing direction.
• Lead internal and external communications and public relations while ensuring consistent and positive representation of the company brand.
• Coordinate marketing and communication needs across departments and divisions, serving as a resource and collaborative partner.
• Develop community relationships and support company events, community initiatives, and employee engagement efforts that strengthen TMCO’s presence and reputation.
• Conduct market and competitive research and analyze marketing performance to identify trends, opportunities, and areas for improvement.
• Create and coordinate content, including researching, writing, editing, photography, videography, and other materials that tell the company’s story.
• Manage marketing projects from concept through completion and perform other duties as assigned.

Requirements

• You have a bachelor’s degree in marketing, communications, journalism, public relations, or a related field.
• You have 5-7 years of professional experience in marketing, communications or related field.
• You have experience developing and executing marketing strategies and campaigns from concept through completion.
• You’re both a strategic thinker and hands‑on executor who can see the big picture while getting the work done.
• You’re self‑motivated, driven, proactive, organized, and able to manage multiple priorities with minimal direction.
• You have excellent writing, editing, communication, and relationship‑building skills and can work effectively with employees, leadership, community members, and outside partners.
• You’re comfortable working directly with executive leadership and bringing ideas, recommendations, and solutions to the table.
• You have a strong knowledge of digital marketing, including website management, social media, email marketing, content creation, SEO/SEM, and marketing analytics.
• You have graphic design and/or layout skills and experience with tools such as Microsoft Office and Adobe Creative Suite; photography and video skills are a plus.
• You’re comfortable working in a blue-collar/manufacturing environment and are excited by the opportunity to build marketing processes, programs, and strategy from the ground up.
• You’re well‑versed in marketing best practices and trends, and are motivated to stay current with the latest advancements in the industry.
• Comprehensive medical, vision, dental and supplemental insurance options