Senior Marketing Specialist

Trident Experiential LLC; Chicago (IL); Hybrid; USD 70,000 - 90,000; Full time

Job summary

A leading event agency in Chicago seeks a Sr. Marketing Specialist to develop and execute marketing strategies that drive brand awareness and client loyalty. This hybrid role is ideal for a growth-minded marketing leader with a strong digital portfolio. You will collaborate closely with the CEO and other teams to lay the foundation for the marketing department and manage various marketing operations.

Qualifications

• 4–5 years of experience in marketing, preferably in agency or professional services.
• Strong portfolio of digital and content work.

Responsibilities

• Develop and execute a comprehensive marketing plan aligned with company growth targets.
• Manage and optimize the company website, including SEO and content updates.
• Design and execute integrated campaigns across email and digital ads.

Skills

Digital Marketing

Content Development

Project Management

Education

Bachelor's Degree

Tools

HubSpot

Google Analytics

Canva

Adobe Suite

Job description

Job Title: Sr. Marketing Specialist

Location: Chicago (Hybrid)
Company: Trident Experiential
Reports to: Director of Client Solutions
Type: Full-Time

About Us

Trident Experiential is a high-growth event agency based in Chicago, known for turning mission-critical corporate and association gatherings into powerful, behavior-shifting experiences. We’ve just launched our new brand—but we’re far from starting from scratch. As a “startup” with a running start, we’re backed by 30 years of experience, exceptional clients, and a bold new creative direction. Now we’re looking for a growth-minded marketing leader to amplify our reach, sharpen our positioning, and help us redefine our corner of a $2T industry…and look good doing it.

Position Overview

We’re seeking a Marketing Manager or ambitious and proven Marketing Specialist ready to stretch his/her wings to own and execute a comprehensive marketing strategy that drives brand awareness, inbound opportunities, and long-term client loyalty. This role blends creativity with performance thinking, and strategic vision with hands-on execution.

You’ll be the first dedicated marketing hire—laying the foundation for the department while collaborating closely with the CEO, Client Strategy, and Planning teams. This opportunity is ideal for someone who thrives in a fast-paced, entrepreneurial setting and wants to grow their event marketing skills, and possibly an entire MARCOMM department behind them.

Key Responsibilities

1. Strategic Planning & Management

• Develop and execute a comprehensive marketing plan aligned with company growth targets.

• Analyze industry trends, competitors, and client behavior to refine marketing strategy.

2. Digital Marketing & Web Presence

• Manage and optimize the company website, including SEO, content updates, and analytics.

• Own the social media strategy, including content planning, scheduling, engagement, and reporting.

• Launch and manage digital advertising campaigns (e.g., paid social, SEM, retargeting).

3. Content Development & Brand Storytelling

• Create compelling, visually driven content, including blogs, newsletters, case studies, press releases, and bios.

• Maintain brand consistency through style guides, messaging documents, and visual assets (video, design, photography).

• Work with internal experts to translate insights into thought leadership content.

4. Campaign Development & Execution

• Design and execute integrated campaigns across email, digital ads, and special projects.

• Coordinate with internal teams and external resources to bring campaigns to life.

• Track and report on campaign performance and continuously and iteratively optimizing results.

5. Sales & Team Collaboration

• Partner with the Client Solutions team to develop proposals, capabilities decks, and marketing collateral that supports lead generation.

• Collaborate across departments to align marketing efforts with business development goals.

• Support client event marketing needs.

• Participate in cross-functional meetings and strategic brainstorms.

6. Marketing Operations & Administration

• Build and document marketing SOPs to support scalable growth.

• Organize and manage marketing tools, content libraries, and brand assets.

• Support the selection and implementation of new tools (platforms, CRM integrations, etc.) as needed.

Preferred Qualifications

• 4–5 years of experience in marketing (agency or professional services preferred).

• Strong portfolio of digital and content work.

• Comfortable with tools like HubSpot, Google Analytics, Canva, Adobe Suite, and other industry standard tools and technology.

• Freakishly meticulous writing and editing skills; detail-oriented.

• Data-savvy and driven by measurable results.

• Self-starter with a bias for action and love for building things from the ground up.

• Familiarity with B2B marketing or the events/hospitality space is a plus.

• Strong project management skills

* To apply, please submit your cover letter detailing your interest in the position and why you'd be a great fit for our team. In addition, include a link to your portfolio (or samples of your work) that demonstrates your relevant experience and abilities.