Senior Marketing Research Analyst — Insights Leader

NRUCFC (National Rural Utilities Cooperative Finance Corporation); Virginia (MN); On-site; USD 94,000 - 127,000; Full time

Job summary

NRUCFC is seeking a Senior Marketing Research Analyst to design, collect, and analyze market data to support strategic decisions. You will present insights to leadership and stakeholders, using Power BI and other tools to create dashboards and reports.

The role requires 6–8 years in marketing or market research, a Bachelor’s in business/marketing, and strong data interpretation skills. Minimal travel and a comprehensive Total Rewards package are offered.

Qualifications

• Educational requirements include a Bachelor's degree in business, marketing, or a related field.
• Minimum experience of 6–8 years in marketing, market research, or business development.
• Preferred experience in electric cooperatives or financial services.

Responsibilities

• Design and implement surveys and other research instruments to support member engagement and products.
• Analyze survey data and develop actionable reports for stakeholders.
• Maintain data collections and databases for accuracy.
• Create dashboards and presentations using Power BI and other tools.
• Collaborate with internal stakeholders to develop product promotion materials.
• Report on market and industry trends with the Corporate Development team.

Skills

Power BI

Excel

Adobe Creative Suite

Data Visualization

Systems

Automation Tools

Data Collection Methodologies

Data Interpretation

Research Methodology

Education

Bachelor’s degree in business/marketing or related field

Job description

NRUCFC is seeking a Senior Marketing Research Analyst to design, collect, and analyze market data to support strategic decisions. You will present insights to leadership and stakeholders, using Power BI and other tools to create dashboards and reports.

The role requires 6–8 years in marketing or market research, a Bachelor’s in business/marketing, and strong data interpretation skills. Minimal travel and a comprehensive Total Rewards package are offered.