Market Researcher/ Insights Manager

24 Seven Talent; United States; On-site; USD 70,000 - 110,000; Full time

Job summary

An established industry player in consumer products seeks a Market Researcher/Insights Manager to drive strategic market research initiatives. In this dynamic role, you will develop comprehensive research plans to understand customer needs and market trends, collaborate with cross-functional teams, and provide actionable insights that enhance product development and marketing strategies. Your expertise in data analysis and visualization will be key in identifying consumer behaviors and competitive opportunities. If you have a passion for data and a background in the footwear or apparel industry, this is an exciting opportunity to make a significant impact.

Qualifications

• 7+ years of experience in market analysis and data insights.
• Proficient in data visualization tools like Tableau and Power BI.

Responsibilities

• Develop and execute market research strategies to support business objectives.
• Analyze qualitative and quantitative data to create actionable insights.

Skills

Market Analysis

Data Insights

Data Visualization

Consumer Behavior Analysis

Market Segmentation

Competitive Intelligence

Education

Bachelor’s degree in Market Research

Bachelor’s degree in Business Analytics

Bachelor’s degree in Data Analytics

Bachelor’s degree in Marketing

Tools

Tableau

Power BI

Job description

Client Overview: Our client is a consumer products company, engaging in the design, development, and marketing of footwear, apparel, equipment, and accessory products worldwide.

Market Researcher/ Insights Manager Responsibilities:

• Market Research Strategy: Develop and execute comprehensive market research plans to support the company’s objectives, including understanding customer needs, market trends, competitive landscape, and product performance.
• Data Analysis & Reporting: Analyze both qualitative and quantitative data from a variety of sources (surveys, focus groups, secondary research, etc.), and create detailed reports with actionable insights for various business units (marketing, product, sales).
• Consumer Insights: Identify key consumer behaviors, motivations, and pain points by analyzing data and generating insights that drive marketing strategies, product development, and customer experience improvements.
• Stakeholder Collaboration: Work closely with cross-functional teams, including Marketing, Product Development, Sales, and Leadership, to ensure alignment on research priorities and deliver actionable insights that meet business needs.
• Market Segmentation: Lead efforts to segment target markets, define customer personas, and analyze customer journeys to enhance the targeting of products and services.
• Competitive Intelligence: Monitor competitors, industry trends, and market developments to identify opportunities for differentiation and innovation.

Market Researcher/ Insights Manager Qualifications:

• Minimum 7 years of experience in market analysis, and data insights and analytics
• Experience with data visualization tools (Tableau, Power BI, etc.)
• Bachelor’s degree in Market Research, Business Analytics, Data Analytics, Marketing, or a related quantitative field
• History with syndicated data sets (e.g., Circana, Euromonitor, etc.) and ability to navigate beyond pulling numbers, to analyze and distill the most relevant insights
• Footwear/Apparel industry experience preferred

Seniority level

Mid-Senior level

Employment type

Contract

Job function

Marketing

Industries

Retail