Marketing Research Analyst

Randstad USA; Lake Hiawatha (NJ); Sur place; USD 55 104 - 68 880; Temps partiel

Résumé du poste

A leading staffing and workforce solutions company is looking for a Marketing Insights Analyst in Lake Hiawatha, NJ. This mid-senior level role involves managing market research initiatives and translating customer needs into actionable insights. The ideal candidate will have 3-5 years of relevant experience and a strong background in both quantitative and qualitative research methodologies. A competitive hourly rate of $40-$50 applies.

Qualifications

• 3-5 years of experience in marketing research, user experience research, or management consulting.
• Advanced experience with quantitative research methods and qualitative methods.
• Strong moderation and facilitation skills, intellectual curiosity, and analytical mindset.

Responsabilités

• Plan, manage, and execute end-to-end market research projects.
• Develop and program surveys and discussion guides.
• Analyze research findings and present actionable insights.

Connaissances

Project Management

Market Research

Data Analysis

Qualitative Research

Quantitative Research

Strong Communication

Formation

Bachelor's Degree in Statistics, Research, Marketing, or related field

Outils

Qualtrics

UserTesting.com

Microsoft Office Suite

Description du poste

Overview

Randstad in partnership with GAF are seeking a Marketing Insights Analyst to join our Insights Team. In this role, you will play an integral part in supporting and managing market research initiatives to drive customer-led strategy for our residential roofing business. You will be responsible for translating customer needs into actionable research plans and delivering impactful insights to stakeholders across the organization.

Base pay range

$40.00/hr - $50.00/hr

Key Responsibilities

• Project Management: Plan, manage, and execute end-to-end market research projects, from gathering requirements and defining methodology to delivering final presentations.
• Research Design: Develop and program surveys and discussion guides, utilizing best practices to create engaging quantitative and qualitative experiences for our customers.
• Qualitative Research: Employ qualitative methodologies, including moderating focus groups and in-depth interviews, to gather deeper customer insights.
• Data Analysis & Reporting: Analyze research findings and present actionable insights to project owners and stakeholders to help drive product, brand, and customer experience strategy.
• Administrative Support: Assist with customer insights events and manage the Insights Knowledge Management Platform to share research assets across the organization.

Required Qualifications

• Experience: 3-5 years of experience in marketing research, user experience research, or management consulting.
• Education: A Bachelor's Degree in Statistics, Research, Marketing, or a related field is preferred.
• Technical Skills: Advanced experience with quantitative research methods (e.g., survey design, sampling) and qualitative methods (e.g., interviews, usability testing). Proficiency with research tools like Qualtrics and Usertesting.com, as well as Microsoft Office Suite.
• Core Competencies: Strong moderation and facilitation skills, intellectual curiosity, and an analytical mindset.
• Project Management: Demonstrated ability to manage multiple projects simultaneously.

Seniority level

• Mid-Senior level

Employment type

• Contract

Job function

• Research and Marketing

Industries

• Market Research and Climate Data and Analytics

Note: This response retains the core job information and removes unrelated postings and boilerplate not pertinent to the role.