Marketing Research & Insights Analyst

Mindlance; Baltimore (MD); On-site; USD 65,000 - 92,000; Full time

Job summary

A national recruiting firm is looking for a Marketing Research professional in Baltimore to support multiple departments with research initiatives. The role requires at least 3 years of marketing research experience and a Bachelor's degree. Successful candidates will utilize data to inform strategic business decisions, conduct detailed analyses, and communicate insights effectively. Join a dynamic team focused on customer segmentation, advertising optimization, and brand development at this exciting position.

Qualifications

• 3+ years of marketing research related experience.
• Experience in creating discussion guides and assisting with focus group research.
• Strong ability to synthesize key learnings from data.

Responsibilities

• Support various departments needing research support.
• Drive key strategic business decisions with insights from data.
• Conduct thorough analysis of research data.
• Communicate strategic insights and business recommendations.

Skills

Research support

Data analysis

Customer segmentation

Advertising optimization

Branding

Customer satisfaction

Education

Bachelor's degree

Job description

A national recruiting firm is looking for a Marketing Research professional in Baltimore to support multiple departments with research initiatives. The role requires at least 3 years of marketing research experience and a Bachelor's degree. Successful candidates will utilize data to inform strategic business decisions, conduct detailed analyses, and communicate insights effectively. Join a dynamic team focused on customer segmentation, advertising optimization, and brand development at this exciting position.