Sr. Marketing Research Analyst

NRUCFC (National Rural Utilities Cooperative Finance Corporation); Virginia (MN); On-site; USD 94,000 - 127,000; Full time

Job summary

NRUCFC is seeking a Senior Marketing Research Analyst to design, collect, and analyze market data to support strategic decisions. You will present insights to leadership and stakeholders, using Power BI and other tools to create dashboards and reports.

The role requires 6–8 years in marketing or market research, a Bachelor’s in business/marketing, and strong data interpretation skills. Minimal travel and a comprehensive Total Rewards package are offered.

Qualifications

• Educational requirements include a Bachelor's degree in business, marketing, or a related field.
• Minimum experience of 6–8 years in marketing, market research, or business development.
• Preferred experience in electric cooperatives or financial services.

Responsibilities

• Design and implement surveys and other research instruments to support member engagement and products.
• Analyze survey data and develop actionable reports for stakeholders.
• Maintain data collections and databases for accuracy.
• Create dashboards and presentations using Power BI and other tools.
• Collaborate with internal stakeholders to develop product promotion materials.
• Report on market and industry trends with the Corporate Development team.

Skills

Power BI

Excel

Adobe Creative Suite

Data Visualization

Systems

Automation Tools

Data Collection Methodologies

Data Interpretation

Research Methodology

Education

Bachelor’s degree in business/marketing or related field

Job description

Job Summary

The Senior Marketing Research Analyst is responsible for designing, collecting, and analyzing market and industry research data and developing reports for leadership to support strategic business decisions. This position is also responsible for presenting insights to internal and external audiences.

• Design and implement surveys, questionnaires, focus groups, and other research instruments to support and assess the effectiveness of CFC’s member engagement, products, services, and other benefits.
• Analyses survey data and other research findings and develops actionable reports and presentations for stakeholders.
• Maintains data collections and databases to ensure upkeep and accuracy.
• Maintains reports, presentations, dashboards, and other graphic representations to inform and update internal and external stakeholders, using Power BI and other tools.
• Collaborates with internal stakeholders to develop CFC product line promotion and expansion materials.
• Partners with the Corporate Development team to research, analyze and report on market, utility, and industry trends.

Essential Tasks And Responsibilities

• Design and implement surveys, questionnaires, focus groups, and other research instruments to support and assess the effectiveness of CFC’s member engagement, products, services, and other benefits.
• Analyses survey data and other research findings and develops actionable reports and presentations for stakeholders.
• Maintains data collections and databases to ensure upkeep and accuracy.
• Maintains reports, presentations, dashboards, and other graphic representations to inform and update internal and external stakeholders, using Power BI and other tools.
• Collaborates with internal stakeholders to develop CFC product line promotion and expansion materials.
• Partners with the Corporate Development team to research, analyze and report on market, utility, and industry trends.

Minimum Job Qualifications

• Educational Requirements: Bachelor’s degree in business, marketing, or related field.
• Minimum Experience: Six (6) to eight (8) years in marketing, market research, or business development.
• Licensure or other certifications:

Preferred Job Qualifications

• Preferred Experience: Electric cooperative or financial services industry preferred.

Skills

Power BI, Excel, Adobe Creative Suite, Data Visualization, Systems, Automation Tools, Data Collection Methodologies, Data Interpretation, Research Methodology

Competencies

Critical Thinking, Analytical Skills, Presentations, Public Speaking, Member Relationships

Work Environment

This position requires minimal travel.

Additional Information

The expected base salary range for this position is $94,000 – $127,000, with the final offer determined based on factors such as experience, scope of the role, and demonstrated skills and competencies. In addition to base pay, CFC offers a comprehensive Total Rewards package, including an annual incentive opportunity, designed to support employees’ well-being and long-term success. Benefits include an employer-funded pension plan, 401(k), medical, dental, and vision coverage, and a generous paid leave program. Employees also have access to an onsite fitness center and a collaborative, professional work environment. Learn more at www.nrucfc.coop. CFC is an Equal Opportunity Employer committed to fostering a diverse and inclusive workplace.