Senior Marketing Programs Lead (B2B SaaS)

Verint Systems, Inc.; Helena (MT); On-site; USD 90,000 - 120,000; Full time

Job summary

Verint Systems Inc. is seeking a Senior Specialist to own marketing programs end-to-end, including ABM nurture, intent-based campaigns, email marketing, content campaigns, webinars, and field events.

The role collaborates with Content, Marketing Operations, GTM, Business Development, Events, Digital, and Sales to drive campaigns and measurable impact. The ideal candidate has 5+ years in B2B marketing, experience with multi-channel campaigns, and strong project management.

Qualifications

• BA/BS degree or equivalent work experience required.
• Minimum 5+ years of experience in B2B marketing, preferably in technology, SaaS, or agency environment.
• Proven experience executing integrated, multi-channel marketing campaigns end-to-end.
• Strong project management skills with the ability to manage multiple programs and deadlines simultaneously.
• Experience working cross-functionally with diverse teams and stakeholders.
• Excellent written and verbal communication, organization, and attention to detail.
• Ability to thrive in a fast-paced, high-growth environment.

Responsibilities

• Plan and execute integrated marketing programs aligned with campaign strategy and objectives.
• Develop program plans, timelines, and deliverables across concurrent campaigns.
• Coordinate with stakeholders to ensure clear communication throughout the lifecycle.
• Own end-to-end execution of tactics: CABM nurture, intent-based programs, email, events, webinars, content campaigns.
• Support BD outbound and cross-functional collaboration to maximize impact.
• Measure ROI and report on program performance using marketing tools.

Education

BA/BS degree or equivalent

Tools

Salesforce

HubSpot

Outreach

Wrike

Job description

Verint Systems Inc. is seeking a Senior Specialist to own marketing programs end-to-end, including ABM nurture, intent-based campaigns, email marketing, content campaigns, webinars, and field events.

The role collaborates with Content, Marketing Operations, GTM, Business Development, Events, Digital, and Sales to drive campaigns and measurable impact. The ideal candidate has 5+ years in B2B marketing, experience with multi-channel campaigns, and strong project management.