Senior Marketing Programs Lead — HubSpot & Ops

Datavant

Dover (DE)

On-site

USD 100,000 - 150,000

Full time

14 days+

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Job summary

Datavant is seeking a highly organized Sr Marketing Program Manager to support the Legal & Insurance Marketing team. You will coordinate campaigns, events, launches and email programs, driving timelines and stakeholder alignment across Marketing, Sales, Customer Success, Product, and external partners.

You will build and deploy emails in HubSpot, maintain documentation, and improve workflows to scale operations.

Qualifications

3–6+ years of experience in project management, marketing coordination, marketing operations, campaign operations, event management, or related operational roles.
Strong understanding of how B2B marketing campaigns, events, and cross‑functional initiatives are planned and executed.
Experience managing timelines, dependencies, stakeholders, and deliverables across multiple concurrent projects.
Hands‑on experience building and deploying email communications in HubSpot (or a comparable marketing automation platform), including list segmentation, scheduling, and testing.
High attention to detail with exceptional organizational and follow‑through skills.
Experience working within project management and collaboration tools such as Asana, Airtable, and Google Drive.
Strong written and verbal communication skills with the ability to coordinate across teams professionally and clearly.
Comfortable operating in fast‑paced environments with evolving priorities.
Self‑starter mentality with the ability to proactively solve problems and keep projects moving.
Experience supporting B2B SaaS, healthcare, legal tech, insurance, or enterprise marketing teams is preferred.
Bachelor’s degree in Marketing, Communications, Business, Project Management, or equivalent practical experience preferred.

Responsibilities

Own the operational coordination of marketing campaigns, tradeshows and events, product launches, webinars, content initiatives, and cross‑functional programs.
Build and manage project timelines, dependencies, milestones, task assignments, and status reporting to ensure initiatives stay aligned to deadlines and business goals.
Build, configure, test, and deploy email communications in HubSpot, including newsletters, nurture sequences, product announcements, and event communications.
Manage email calendars, list segmentation, and scheduling; coordinate copy and creative inputs; and ensure emails are accurate, on‑brand, and delivered on time.
Support basic reporting on email performance.
Help improve operational workflows and team organization across the marketing function.
Maintain project management systems, templates, documentation, and operational standards while identifying opportunities to improve efficiency and scalability.
Serve as an operational liaison across Marketing, Sales, Customer Success, Product, Design, and external partners.
Assist with day‑to‑day operational and administrative support for the marketing organization, including reporting, documentation management, meeting preparation, task tracking, and internal communications.
Organize and maintain centralized project documentation, campaign assets, timelines, and operational resources across tools such as Asana, Hubspot, Airtable, and Google Drive.
Help drive projects from intake through completion by proactively tracking deliverables, identifying risks or bottlenecks, following up with stakeholders, and ensuring work moves forward efficiently and on schedule.
Contribute to building scalable operational foundations for the Marketing organization by helping improve visibility, accountability, collaboration, and execution consistency across campaigns, projects, and events.