Salesforce Marketing Cloud Administrator

Synergy; Reston (VA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Group medical, dental, and vision

Company paid life, disability benefits

401(k) with company match

PTO & Bonus Leave

Parental leave

Job summary

Synergy is seeking a Salesforce Marketing Cloud administrator to support the USDA Digital Services Center. This role focuses on platform operations, owning the underlying systems, data, automations, and integrations that power agency communications.

You will manage business units, data, and deliverability, while ensuring security, monitoring, and guardrails to prevent issues before they affect audiences. This is a growth-minded, team-driven environment with strong benefits.

Qualifications

• Experience administering Salesforce Marketing Cloud platform.
• Familiarity with Data Extensions, retention policies, and archival.
• Knowledge of SAML, MFA, and API security best practices.

Responsibilities

• Administer and configure Marketing Cloud business units, sender profiles and delivery profiles.
• Monitor entitlements, storage and credits; flag projected overages early.
• Maintain non-production BU and the validation path used to approve changes.
• Manage users, roles and permissions; enforce SSO and multifactor authentication.
• Maintain data extensions, retention policies and data hygiene.
• Troubleshoot platform operations and ensure reliable delivery.

Skills

Salesforce Marketing Cloud

Platform administration

Security administration

Tools

Salesforce Trust

Job description

Synergy Business Innovation & Solutions is a premier implementer of cutting-edge software solutions. Synergy brings the experience and expertise necessary to deliver capability that provides tangible ROI to our customers. Our core areas of expertise are in the fields of Digital Transformation, Cloud Solutions, SaaS and Low-Code/No-Code Solutions, Emerging Technologies, Data Analytics and Visualization, Information Assurance, and Business Process Re-Engineering.

Synergy offers its employees a generous portfolio of core and voluntary benefits including: group medical, dental, and vision insurance, company paid life, short-term, and long-term disability insurance, HSA, FSA, 401(k) with company match, PTO & Bonus Leave, 11 paid federal holidays, parental leave, tuition and training reimbursement, a referral bonus program, and well-being programs.

At Synergy, you'll be challenged and given the opportunity to grow in your career path. In fact, growth is such a big deal to us that we have career mentors available for every employee, company-funded certification opportunities, education reimbursement, and a general open-door policy so that you have support when you need it. Our team is eager to learn, fast-paced, and quality-driven. If that sounds like you, Synergy has a position for you!

About the Role:

• The USDA Digital Services Center provides shared Salesforce services to agencies across the Department. Salesforce Marketing Cloud is being added to that service catalog, and we are hiring the administrator who will run it day to day.
• This is a platform operations role, not a campaign marketing role. You will not be writing campaign copy or deciding who gets which message - agency communications teams own that. You will own the platform underneath them: the business units, the data, the automations, the integrations, the deliverability, and the monitoring that catches a problem before an agency's audience does.
• Marketing Cloud is unforgiving in ways the core Salesforce platform is not. A send cannot be recalled. There is no point-in-time restore. Automations fail quietly. The administrator who does this job well is methodical, checks before acting, and builds the guardrails that make the platform safe for the people using it.

Key Responsibilities

Platform and business unit administration

• Provision, configure and decommission business units; maintain naming standards, account settings, send classifications, sender profiles and delivery profiles
• Monitor entitlement consumption - contacts, super messages, storage and SMS credits - against contract, and flag projected overage early
• Track the tenant's Marketing Cloud instance on Salesforce Trust, assess release notes and maintenance windows, and communicate planned vendor maintenance ahead of scheduled sends
• Maintain the non-production business unit and the promotion path used to validate changes

User, access and security administration

• Provision, modify and remove users; assign roles and permissions at account and business unit level
• Enforce single sign-on (SAML) and multifactor authentication; restrict local accounts to break-glass and API use with documented justification
• Maintain session policy, IP allowlisting, installed packages and API integration users
• Run quarterly access recertification and produce the evidence federal audits require

Data, contacts and automation

• Create and govern data extensions, retention policies and archival; monitor storage utilization and data hygiene
• Author, tune and troubleshoot SQL query activities, including remediation of queries that exceed the platform runtime limit
• Monitor imports and file-drop automations, reconcile row counts, and triage partial or failed loads
• Maintain the contact model in Contact Builder - attribute sets, data relationships and subscriber key integrity
• Process and verify contact deletion requests, and keep preference and consent state in step with the agency system of record

Campaign operations support

• Troubleshoot