Senior Marketing Ops Manager - Multi-Channel, HIPAA-Safe

Verily Life Sciences LLC

Dallas (TX)

Hybrid

USD 112,000 - 168,000

Full time

14 days+

Application generator

Turn this role into an interview — a resume and cover letter built around what this employer wants.

Get past ATS filters

Benefits offered by this job

Bonus

Equity

Benefits

Job summary

Verily Life Sciences LLC in Dallas, TX is seeking a Senior Marketing Operations Manager to own the technical build, QA, and deployment of lifecycle campaigns across Email, SMS, Landing Pages, and Direct Mail. You will optimize the marketing automation ecosystem, integrate platform AI, and ensure 100% compliance with HIPAA, TCPA, and CAN-SPAM.

This IC role requires hands-on experience with Salesforce Marketing Cloud or Marketo, SQL-based segmentation, and A/B testing to drive growth.

Qualifications

4+ years of hands-on Marketing Operations building multi-channel campaigns.
Experience with enterprise Marketing Automation Platforms (Salesforce Marketing Cloud, Marketo) and SMS tools (Twilio).
Proficient in SQL for audience segmentation and data filtering.
HIPAA compliance and handling sensitive information within workflows.
Experience setting up A/B or multivariate testing within platforms.

Responsibilities

Campaign Build & Deployment: manage end-to-end production of Email, SMS, Landing Pages, and Direct Mail.
Maintain platform health, data hygiene, and automation workflows.
Integrate platform AI features to accelerate testing and optimization.
Enforce strict QA and HIPAA compliance for all campaigns.
Translate technical journey logic into strategic insights for partners.