Senior Marketing Operations Manager

Verily; Dallas (TX); On-site; USD 112,000 - 168,000; Full time

Benefits offered by this job

Bonus

Equity

Benefits

Job summary

Verily Health is seeking a Senior Marketing Operations Manager to own the technical build, QA, and deployment of lifecycle campaigns across Email, SMS, Landing Pages, and Direct Mail. In this IC role, you will optimize marketing automation, integrate platform AI features, and ensure HIPAA-compliant, zero-defect campaign production in a regulated HealthTech environment.

Join a collaborative team and help scale personalized customer journeys while upholding data privacy and compliance standards

Qualifications

• 4+ years of hands-on experience in Marketing Operations building multi-channel campaigns (Email, SMS, Landing Pages, Direct Mail).
• Experience with Salesforce Marketing Cloud and Marketo; SMS tools like Twilio.
• Experience using SQL for audience segmentation and data filtering.
• Experience navigating HIPAA compliance in campaign workflows.
• Experience setting up A/B or multivariate testing within marketing platforms.

Responsibilities

• Campaign Build & Deployment: Execute the hands-on, end-to-end technical production of multi-channel lifecycle campaigns across Email, SMS, Landing Pages, and Direct Mail while configuring technical triggers, SQL queries, and webhooks for direct mail handoffs.
• Platform Health & Maintenance: Partner with leadership to maintain and optimize our marketing automation ecosystem, improving workflow efficiencies, maintaining clean data hygiene, and streamlining technical infrastructure.
• AI Integration & Production Efficiency: Integrate built-in platform AI and automated QA utilities to accelerate copy variation testing, enable predictive send-time optimization, and automatically flag compliance risks or broken personalization strings.
• Rigorous QA & HIPAA Compliance: Serve as the final technical gatekeeper for campaign deployment, adhering strictly to Legal and Security guardrails to ensure 100% build accuracy and compliance with HIPAA, TCPA, and CAN-SPAM regulations.
• Experimentation, Analytics & Strategic Guidance: Implement A/B testing frameworks, interpret performance metrics beyond baseline KPIs, and translate complex technical journey logic into clear, strategic insights for growth and cross-functional partners

Skills

Marketing Operations

SQL queries

A/B testing

Data visualization

HIPAA compliance

Tools

Salesforce Marketing Cloud

Marketo

Twilio

Job description

Who We Are

Verily Health is a data platform and technology company purpose-built to power AI-enabled precision health solutions that accelerate research and improve care for individuals and communities. Uniquely positioned at the intersection of technology, data science, and healthcare, Verily transforms multimodal health data into insights, models, and actions that make healthcare more personalized, predictive, and precise.

Description

We are seeking a highly organized, data-driven, and execution-focused Senior Marketing Operations Manager to own the technical build, QA, and deployment of our lifecycle marketing campaigns. In this individual contributor (IC) role, you will be the core engine behind our customer-facing communications, transforming marketing strategies into high-performing Email, SMS, Landing Pages and Direct Mail campaigns.

Operating within a regulated HealthTech environment, you will combine a "zero-defect" execution mindset with modern operations best practices - including leveraging native platform AI features to streamline production workflows, automate tedious QA steps, and scale dynamic content.

Responsibilities

• Campaign Build & Deployment: Execute the hands-on, end-to-end technical production of multi-channel lifecycle campaigns across Email, SMS, Landing Pages, and Direct Mail while configuring technical triggers, SQL queries, and webhooks for direct mail handoffs.

• Platform Health & Maintenance: Partner with leadership to maintain and optimize our marketing automation ecosystem, improving workflow efficiencies, maintaining clean data hygiene, and streamlining technical infrastructure.

• AI Integration & Production Efficiency: Integrate built-in platform AI and automated QA utilities to accelerate copy variation testing, enable predictive send-time optimization, and automatically flag compliance risks or broken personalization strings.

• Rigorous QA & HIPAA Compliance: Serve as the final technical gatekeeper for campaign deployment, adhering strictly to Legal and Security guardrails to ensure 100% build accuracy and compliance with HIPAA, TCPA, and CAN-SPAM regulations.

• Experimentation, Analytics & Strategic Guidance: Implement A/B testing frameworks, interpret performance metrics beyond baseline KPIs, and translate complex technical journey logic into clear, strategic insights for growth and cross-functional partners

Qualifications

Minimum Qualifications

• 4+ years of hands-on experience in Marketing Operations building and executing multi-channel campaigns (Email, SMS, Landing Pages, Direct Mail).

• Experience building complex customer journeys inside enterprise Marketing Automation Platforms (e.g., Salesforce Marketing Cloud, Marketo) and SMS tools (e.g., Twilio).

• Experience using SQL for audience segmentation, dynamic data filtering, and target querying.

• Experience navigating HIPAA compliance and securely handling Sensitive Personal Information (SPI) within campaign workflows.

• Experience setting up and executing A/B or multivariate testing frameworks directly within marketing automation platforms.

Preferred Qualifications

• Salesforce Marketing Cloud Certification (e.g., Email Specialist or Marketing Cloud Administrator).

• Practical experience leveraging embedded platform AI features for automated proofing, dynamic content generation, and predictive send-time optimization.

• Proficiency in data visualization tools (e.g., Tableau, Looker) to monitor deliverability, track funnel performance, and synthesize campaign health metrics.

• Demonstrated ability to translate complex technical mechanics and journey logic into clear strategic insights for non-technical stakeholders.

• Proven track record of cross-functional collaboration with performance marketing, creative, and analytics teams to manage strict production timelines.

The US base salary range for this full-time position is $112,000 - $168,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits.

Verily Health Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. For our EEO Policy Statement, please click here. If you’d like more information on your EEO rights under the law, please click here.

If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.