Senior Marketing Operations Specialist

Gh Gruppe; New York (NY); On-site; USD 100,000 - 110,000; Full time

Job summary

Join a dynamic and rapidly growing sports technology company that is transforming the industry. In this role, you will leverage your extensive experience in marketing automation and Salesforce to design and implement complex workflows that nurture leads and drive conversions. You will collaborate with cross-functional teams to analyze campaign performance, optimize processes, and ensure data integrity. This is an exciting opportunity to contribute to a forward-thinking organization that values innovation and empowerment, offering a competitive salary and a comprehensive benefits package. If you are passionate about marketing technology and eager to make an impact, we want to hear from you!

Benefits

Health Insurance

Skills Training

Social Events

Flexible Working

Wellbeing Activities

Qualifications

• 8+ years in Marketing Operations with a focus on automation.
• Extensive experience with Salesforce and MCAE for campaign management.

Responsibilities

• Design and manage marketing automation workflows to drive conversions.
• Analyze campaign performance and optimize lead scoring models.

Skills

Marketing Automation

Salesforce

Data Analysis

Email Marketing

Campaign Management

Collaboration Skills

Lead Scoring

Education

Bachelor's Degree in Marketing or related field

Tools

Salesforce Marketing Cloud

Google Analytics

Marketo

HubSpot

A/B Testing Tools

Job description

A bit about us

Do you want to join one of the world’s fastest growing sports technology companies?

Genius Sports is at the epicentre of the global network connecting sports, brands and fans through official live data. Our mission is simple. We champion a more sustainable sports data ecosystem that benefits all parties.

We’re looking for enthusiastic and ambitious people to join our talented team.

If you see yourself becoming part of a global family building the future of sports entertainment together, then come and grow with us.

We put trust in our people to deliver the difference for our clients around the world. It’s why many of the world’s largest leagues & federations such as the NFL, English Premier League, FIBA and NCAA choose to work with Genius Sports.

About this role

Responsibilities:

1. Marketing Automation Expertise:

• Design, implement, and manage complex marketing automation workflows in Marketing Cloud Account Engagement (MCAE) to nurture leads, score prospects, and drive conversions.
• Develop and optimize email campaigns, landing pages, and forms within MCAE to maximize engagement and lead capture.
• Maintain and configure MCAE, ensuring alignment with marketing strategies and sales processes, including seamless integration with Salesforce for efficient lead handoff.

Campaign Analysis & Optimization:

• Analyze marketing campaign performance in MCAE and Salesforce, tracking key metrics such as conversion rates, ROI, and attribution.
• Build custom dashboards and reports in Salesforce to provide insights into marketing effectiveness and identify areas for improvement.
• Develop and maintain a robust lead scoring and grading model in MCAE to prioritize qualified leads for sales follow-up.
• Collaborate with the Analytics team to measure campaign success, manage the lead lifecycle, improve funnel tracking and multi-touch attribution, and understand risks and dependencies for strategic changes.

Data Management & Segmentation:

• Ensure data integrity and hygiene within Salesforce and MCAE, implementing data cleansing and standardization processes.
• Manage and segment marketing lists in MCAE to target specific audiences and personalize campaigns.
• Work with sales operations to define and maintain lead lifecycle stages and ensure proper lead routing.

Sales Team Support:

• Provide ad-hoc support to the sales team organization, including assistance with lead management, campaign execution, and data analysis.

Cross-Functional Collaboration:

• Collaborate with campaign operations and analytics teams to ensure alignment and efficiency.
• Contribute to the development and implementation of the overall marketing strategy, ensuring alignment with business goals.
• Work with marketing partners on program conceptualization, execution, and success measurement.

Process Optimization & Growth:

• Uncover opportunities to increase conversion across the lead generation and sales funnel, using methods such as website A/B testing and optimizing lead routing.
• Establish and improve scalable marketing processes for campaign and lead generation and management.
• Contribute to the ongoing improvement of and enhancements to our processes and MarTech stack.
• Oversee lifecycle marketing strategy and execution.

Requirements:

• 8+ years of experience in a Marketing Operations role with a strong focus on marketing automation, specifically within technology companies.
• Extensive experience with Salesforce and MCAE, including campaign management, lead nurturing, email marketing, and reporting.
• Proven ability to build and maintain complex marketing automation workflows and integrations.
• Strong analytical and data visualization skills, with experience in building dashboards and reports.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Experience building and implementing marketing and go-to-market strategies for B2B SaaS technology companies.

We're Also Looking For:

• Salesforce Marketing Cloud and Salesforce.
• Experience with other marketing technologies (e.g., Google Analytics, Marketo, HubSpot).
• Knowledge of lead scoring and grading best practices.
• Experience with data cleansing and enrichment tools.
• Proficiency in data analysis tools (e.g., Google Analytics, Google Search Console).
• Proficiency in web and A/B testing tools (e.g., A/B Tasty, Optimizely, Microsoft Clarity, Contentsquare VWO).

What’s in it for you?

The salary for this role is based on an annualized salary of up to $100000 to $110000 per annum depending on relevant experience. This role will also be eligible to take part in Genius Sports Group's benefits plan.

As well as a competitive salary and annual leave allowance, our benefits include health insurance, skills training and much more, depending on the location. We also offer a host of softer benefits, including many social events throughout the year such as summer and winter holiday parties, monthly team building events, sports tournaments, charity days and wellbeing activities.

How we work

We have adapted a forward-thinking ‘Ways of Working’ framework, which sets out (amongst other things) the opportunities for Geniuses to work flexibly, remotely and on working holidays. It affects different teams and locations differently, so please ask for further information in how it would work with this role.

Our employees are empowered to stretch the boundaries of what’s achievable, always reaching further and pushing the edges to see what gives. We collaborate, we innovate, and we celebrate. We will continue to grow as an organisation and continue to invest in our highly talented and diverse team of Geniuses.

Genius Sports Group is proud to be an equal opportunities employer. We recognize and celebrate the benefits that a diverse and inclusive workforce bring to our business, our customers and our staff. We welcome and will consider all applications regardless of age, different abilities or disability, gender re-assignment, marriage, pregnancy, maternity, race or nationality, religion or belief, sex and sexual orientation (and any other applicable status). Please let us know when you apply if you need any assistance during the recruiting process due to a disability.