Sr. Marketing Operations Specialist | Remote, USA

Lensa; Omaha (NE); Remote; USD 80,000 - 120,000; Full time

Job summary

A leading company in IT Services and Consulting is seeking a Senior Marketing Operations Specialist to enhance their marketing programs. This remote position requires expertise in marketing automation tools like Marketo and Salesforce, along with strong analytical skills. The ideal candidate will manage campaigns, optimize performance, and collaborate with various teams to achieve company goals. This role offers opportunities for professional development and a commitment to diversity and inclusion.

Benefits

Work/life balance

Professional development resources

Opportunities for community engagement

Remote work capabilities

Qualifications

• 3-6 years of B2B marketing experience, preferably in operations.
• Marketo certification and at least 3 years of experience with Marketo.
• Experience with Salesforce CRM.

Responsibilities

• Manage the marketing technology stack, including Marketo and Salesforce.
• Create strategic campaigns with marketing managers and stakeholders.
• Analyze data to segment lists based on demographics and behaviors.

Skills

Analytical skills

Problem-solving

Communication

Attention to detail

Education

Bachelor’s Degree

Tools

Marketo

Salesforce

Bizible

6sense

Job description

Sr. Marketing Operations Specialist | Remote, USA

1 day ago Be among the first 25 applicants

Lensa is the leading career site for job seekers at every stage of their career. Our client, Optiv, is seeking professionals. Apply via Lensa today!

This position can be hired remotely anywhere within the U.S.

Optiv is seeking an experienced Senior Marketing Operations Specialist to help drive Optiv’s marketing programs and efficiencies. The ideal candidate will be detail-oriented and excel in an operational environment. They should be Marketo certified with experience in platforms such as Marketo, Salesforce, Bizible, 6sense, etc. This individual will be skilled in building, launching, and reporting on campaigns using various systems. The right professional will have strong analytical skills and collaborate strategically with demand generation and events teams to create integrated campaigns aligned with company goals.

Responsibilities

1. Manage the marketing technology stack, including Marketo, Salesforce, Bizible, 6sense, etc.
2. Define team processes, document workflows, and establish service level agreements in collaboration with the operations team.
3. Create strategic campaigns with marketing managers and stakeholders across various tactics.
4. Perform quality assurance on campaigns, emails, lists, programs, and landing pages.
5. Support and train marketing team members in Marketo.
6. Analyze data to segment lists based on demographics and behaviors using systems like 6sense, SFDC, and Marketo.
7. Lead A/B testing, optimize performance, and evaluate campaign success.
8. Track and report on campaign effectiveness and pipeline impact.

Qualifications

• Bachelor’s Degree from an accredited institution.
• 3-6 years of B2B marketing experience, preferably in operations.
• Marketo certification and at least 3 years of experience with Marketo.
• Experience with Salesforce CRM.
• Knowledge of ABM programs and experience with platforms like 6sense or Demandbase.
• Ability to manage multiple projects with attention to detail.
• Experience in marketing automation, managing assets like forms, landing pages, and templates.
• Experience with lead routing and scoring.
• Strong analytical, problem-solving, and communication skills.
• Understanding of digital and event marketing best practices.
• Experience with sales enablement tools like Outreach or Salesloft is a plus.
• Proficiency in HTML, CSS, and JavaScript.

What We Offer

• Commitment to Diversity, Equity, and Inclusion.
• Work/life balance and professional development resources.
• Opportunities for community engagement and volunteering.
• Remote work capabilities with necessary technology.

EEO Statement

Optiv is an equal opportunity employer. All qualified applicants will be considered without discrimination. We respect your privacy; see our Privacy Notice.

Additional Details

• Seniority Level: Mid-Senior level
• Employment Type: Full-time
• Job Function: Marketing and Sales
• Industries: IT Services and Consulting

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