Marketing Operations Manager

Luminik; United States; Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

5 weeks vacation

Extra day off for birthday month

MacBook Pro + accessories

Team events and happy hours

Job summary

Similarweb is seeking a Marketing Operations Manager to drive the successful execution of our marketing strategy through automation, demand generation, and data quality improvements. You’ll own end-to-end campaigns across email, WordPress, chatbots, webinars, and calendar automation while collaborating with marketing, GTM, and product teams.

In this role you will establish scalable processes, optimize lead management, segmentation and reporting, and leverage AI to enhance personalization and

Qualifications

• 2+ years in Marketing Operations or similar role.
• Hands-on with a CRM and a marketing automation platform.
• Experience building segmentation logic on large datasets.
• Comfortable working with multiple stakeholders in a fast-paced environment.
• Strong attention to detail and a quick learner.
• Fluent English.

Responsibilities

• Build and manage campaigns across marketing channels (email, WordPress, chatbots, webinars, calendar automation).
• Own end-to-end campaign execution from planning to launch, QA, and post-campaign review.
• Own the campaign calendar to enable smooth planning and execution across teams.
• Build and oversee audience segmentation strategies using CRM and marketing automation data.
• Own advanced data flows: lead uploads, segmentation accuracy and data quality.
• Provide regular and ad-hoc reporting and actionable insights to management and stakeholders.
• Use AI and vibe coding to improve segmentation, personalization, and workflow automation.

Skills

Marketing automation

CRM (Salesforce)

Segmentation logic

Data quality

Reporting

AI mindset

English fluency

Stakeholder management

Project management

Tools

Salesforce

Marketing Cloud

HubSpot

WordPress

Job description

At Similarweb, we are revolutionizing the way businesses interact with the digital world by revealing to them everything that happens online.

Our unique data and solutions empower over 4,300 customers globally, including industry giants like Google, eBay, and Adidas, to make game‑changing decisions that drive their digital strategies. In 2021, we went public on the New York Stock Exchange and continue reaching new heights! Come work alongside Similarwebbers who are bright, curious, practical, and good people.

We’re looking for a Marketing Operations Manager to drive the successful execution of Similarweb's marketing strategy through our marketing automation and demand generation platforms (email, chat, calendar automation, WordPress, and more). You’ll play a key role in executing triggered campaigns and nurture flows, while working closely with stakeholders across marketing, GTM, and product teams. In this role, you will also establish and maintain scalable processes that support best practices in campaign and lead management, while continuously monitoring data quality and performance to optimize results.

What you’ll do

• Build and manage campaigns across our marketing channels, including email, WordPress, chatbots, webinars, and calendar automation
• Take end‑to‑end ownership of campaigns, from planning with marketing managers and product stakeholders through to launch, QA, and post‑campaign review
• Own the campaign calendar to enable smooth planning and execution across teams
• Build, refine, and oversee audience segmentation strategies using CRM and marketing automation data
• Own advanced data flows: lead uploads, segmentation accuracy and data quality
• Provide regular and ad‑hoc reporting and actionable insights to management and stakeholders
• Use AI and vibe coding to improve how we work, for example in segmentation, content personalization, and workflow automation

You’re a great fit if you have

• 2+ years of experience as a Marketing Operations Manager, Marketing Automation Manager, Email Marketing Manager or similar role
• Hands‑on experience with a CRM (e.g., Salesforce) and a marketing automation platform (e.g., Marketing Cloud, HubSpot)
• Experience managing leads and building segmentation logic on large datasets
• Comfortable working with multiple stakeholders, managing priorities, and delivering independently in a fast‑paced environment
• Strong attention to detail and a quick learner
• Fluent English
• An AI‑first mindset, with the curiosity and creativity to use AI to solve marketing challenges and improve existing processes

Advantages

• SQL knowledge (or willingness to learn)
• Experience in B2B tech or software companies

Why Join Us?

• Impact: Work on a platform used by Google, eBay or Adidas.
• Innovation: Bring your ideas to life with full support.
• Hybrid work model: 3 days in our office and 2 days working from home.
• Our office: Join us in our new office at DOCK IN (Palmovka) - stocked with snacks, drinks, and space to unwind.
• Great perks: 5 weeks of vacation, an extra day off during your birthday month, 3 sick days and a multisport card
• Top hardware: You’ll work with a MacBook Pro M5, dual monitors, and electric standing desk.
• Team spirit: We host team‑building events, parties, weekly lunches, and happy hours throughout the year.
• Access to equity programs: Join in the success of Similarweb by becoming a shareholder!
• Grow your career any way you choose: Want to grow your career or explore new paths? With coaching, Career Week, and learning programs, we’ve got you covered.

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