Senior Marketing Operations Manager

Solutions by Text; United States; Remote; USD 150,000 - 160,000; Full time

Job summary

An established industry player is seeking a Senior Marketing Operations Manager to lead integrated marketing campaigns and enhance database health. This role involves overseeing the marketing technology stack, managing workflow automations, and optimizing processes for peak efficiency. You will collaborate with various teams to improve lead quality and ensure compliance with data regulations. Join a forward-thinking company that values diversity and inclusion, and play a crucial role in shaping impactful marketing strategies while contributing to a culture of excellence and teamwork.

Qualifications

• 6+ years in marketing operations, especially in B2B SaaS.
• Hubspot certified with expertise in email privacy laws.

Responsibilities

• Manage marketing technology stack and optimize workflows.
• Plan and execute marketing campaigns, ensuring efficiency.

Skills

Marketing Operations

Hubspot

ABM

Inbound Marketing

Email Privacy Laws

Project Management

Tools

SFDC

Marketing Automation Tools

Job description

This range is provided by Solutions by Text. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$150,000.00/yr - $160,000.00/yr

About Solutions by Text

Solutions by Text (SBT) was founded with the mission to deliver impactful conversational messaging and convenient payment solutions. Builton wireless carrier industry best practices, SBT is the only compliance-first provider of enterprise texting solutions in the market. More than 1,400 consumer finance organizations, including leading brands in auto finance, banking and lending, trust SBT to ensure convenient, effective, and compliant relationships with their millions of consumers. SBT is headquartered in Dallas, TX with remote teams and offices throughout the United States. For more information, visit https://solutionsbytext.com/.

About the Role

As the Senior Marketing Operations Manager, you will lead operations and execution of our integrated marketing campaigns and support our database health. You will design, develop and implement scalable processes that ensure best practices in marketing and database management. You will oversee the SBT marketing technology stack, manage the marketing operations infrastructure, create processes for scalability and analyze marketing data for insights.

Key Responsibilities

• Manage our marketing technology stack including Hubspot and SFDC
• Architect, build and optimize workflow automations to ensure business continuity with CRMs
• Optimize and audit existing workflows to ensure syncs between SFDC and Hubspot are active
• Establish and optimize marketing processes to ensure we are operating at peak efficiency with flawless execution
• Plan, configure and execute marketing campaigns in a timely manner; own and manage the email calendar
• Develop and optimize audience segmentation for reaching prospects and customers
• Develop and optimize automated always-on nurture and lead scoring programs
• Collaborate with demand generation, digital marketing and MDRs to continuously improve the quality and accuracy of leads received
• Coordinate with sales ops and business systems to ensure successful system and process integration with other departments and SFDC
• Establish and provide ongoing analytics and insights on database health and campaign performance
• Evaluate and implement new technologies to improve and optimize marketing effectiveness as the technical expert
• Serve as a custodian of the SBT customer experience, including compliance with data and privacy regulations
• Ensure visibility with Executive Leadership Team and Go-To-Market Teams by reporting on campaign successes, learnings and progress to pipe creation goals

Required Skills and Qualifications

• 6+ years of experience in marketing operations in a B2B SaaS environment
• Hubspot certified
• Experience with ABM, inbound marketing, event technology and web analytics
• Expertise with email privacy laws, setting up marketing automation rules and processes to abide by those laws
• Experience designing and implementing nurture campaigns
• First-rate project management, teamwork, interpersonal and relationship management skills

General Duties and Expectations

• Adhere to the Company's Code of Conduct/Ethics.
• Create and maintain effective working relationships with other Company employees.
• Ability to multi-task, prioritize, and manage time effectively.
• Contribute to the professional culture within the office and the company overall.
• Project a professional and appropriate Company image in all dealings with clients, vendors, business partners and visitors.
• Ensure security of information in all matters pertaining to company, client, and consumer information.

Solutions By Text is committed to promoting the values of diversity and inclusion throughout the business. Whether it is through recruitment, retention, career progression or training and development, we are committed to improving opportunities for people regardless of their background or circumstances.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Industries Software Development and Financial Services