Senior Marketing Operations Manager

Fieldwire by Hilti; San Francisco (CA); Hybrid; USD 150,000 - 180,000; Full time

Job summary

Fieldwire by Hilti in San Francisco is seeking a Senior Marketing Operations Manager to shape how marketing operates at scale. The role blends strategy with hands-on execution, partnering with Marketing, Sales, Product, and RevOps to build an efficient, measurable engine.

You’ll own the marketing tech stack (Marketo, Salesforce, Dreamdata), design scalable workflows, and deliver analytics that inform investment and growth. This is a hybrid on-site role with the Fieldwire team at our SF HQ.

Qualifications

• 8+ years in Marketing Operations, Revenue Ops, or GTM Ops.
• Marketo certification is required.
• Experience in a scaled B2B SaaS or complex GTM environment.
• Strong analytical mindset with data-driven decision making.
• Proven ability to influence cross-functional partners.

Responsibilities

• Define and execute end-to-end Marketing Ops strategy for a multi-team org.
• Own marketing tech stack configuration and optimization (Marketo, SFDC, data flows).
• Ensure data quality, integrations, and system performance across tools.
• Lead vendor management, renewals, and tool optimization.
• Standardize workflows, templates, and operating rhythms.
• Partner with CRM, RevOps, Finance for attribution and ROI.

Skills

Marketing Ops

Analytics

Stakeholder mgmt

Executive comms

Change mgmt

Tools

Marketo

Salesforce

Dreamdata

Marketing automation

Job description

Who We’re Looking For

We’re looking for a Senior Marketing Operations Manager to lead and evolve Marketing Operations in a scaled, multi‑team organization. This role is both strategic and hands‑on—you’ll set the vision for how marketing operates at scale while staying closely involved in execution, systems, and analytics. You’ll be a key partner to Marketing, Sales, Product, and RevOps leadership, responsible for ensuring our marketing engine is efficient, aligned, measurable, and continuously improving as the business grows.

What You’ll Do

Marketing Operations Strategy & Ownership

• Own the end‑to‑end Marketing Operations strategy for a scaled organization, balancing flexibility with governance
• Act as the primary Marketing Ops partner to senior marketing leadership

Hands‑On Systems & Execution

• Own and actively manage the marketing technology stack (e.g., Dreamdata, Marketo, and related tools). Responsibilities include Marketo configuration and optimization such as multi‑market MQL rule automation, data flow and synchronization between Marketo and Salesforce, automated email trigger and nurture setup, event lead imports, and lead routing and tracking
• Configure, optimize, and troubleshoot systems to support campaigns, launches, and lifecycle programs including email, landing pages, and lead flows
• Ensure data quality, integrations, and system performance across tools through thorough QA of all implementations
• Lead vendor selection, renewals, and day‑to‑day tool optimization

Process Optimization & Scale

• Establish and maintain scalable workflows, templates, and operating rhythms
• Identify gaps in the marketing technology stack and recommend tools to improve efficiency, capability, and scale
• Identify operational bottlenecks and design solutions that scale globally and work across functions
• Partner closely with the CRM and RevOps teams to manage approvals, releases, and cross‑tool dependencies
• Drive automation and standardization while maintaining flexibility where needed to support growth
• Enable segmentation, regional execution, and localization from an operational and systems perspective
• Design, build, and continuously optimize workflows, processes, and automation supporting marketing campaigns and lifecycle programs

Analytics & Insights

• Define and own marketing and funnel metrics across the full customer journey
• Build and maintain executive‑ready dashboards and recurring performance reporting
• Deliver insights that inform investment decisions, strategy, optimization, and campaign performance
• Partner closely with RevOps and Finance on attribution, pipeline, and ROI measurement

Cross‑Functional Leadership & Collaboration

• Serve as a trusted operational partner to Growth Marketing, Sales Ops, RevOps, Finance, Product, and Regional Marketing teams
• Align on data definitions, KPIs, SLAs, and handoffs across GTM teams

Skills and Experience

• 8+ years of experience in Marketing Operations, Revenue Operations, or GTM Operations
• Must be Marketo Certified
• Proven experience operating in a scaled B2B organization (SaaS or complex GTM preferred)
• Deep, hands‑on expertise with CRM, marketing automation, and analytics tools
• Strong analytical mindset with the ability to turn data into actionable insights
• Demonstrated ability to operate at both strategic and executional levels
• Excellent stakeholder management and executive communication skills
• Comfortable driving change, structure, and clarity in complex environments

What Success Looks Like

• Marketing operates with clarity, consistency, and speed at scale
• Leadership has clear visibility into performance, impact, and ROI
• Teams are enabled by systems and processes—not slowed down by them
• Marketing Ops is viewed as a strategic partner, not just a support function

Compensation

The estimated pay ranges for this role are as follows: $150,000 - $180,000. The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors such as your skills, qualifications and experience. In addition to the salary you may be eligible for a corporate bonus which can range up to 30%.

Why Fieldwire?

The field‑first construction platform for less busywork and more building. Trusted on 4M+ projects worldwide, Fieldwire by Hilti gives crews reliable access to plans, tasks, and updates on one simple platform. It unites the field and office around a single, transparent source of truth, keeping teams aligned from start to finish. Designed for easy adoption, crews gain real‑time visibility into progress, clear ownership of work, and the context to make confident decisions. As part of the Hilti Group, Fieldwire combines deep construction expertise with modern digital innovation to deliver better outcomes on every job. Learn more at Fieldwire.com.

Location

This role is hybrid on‑site in San Francisco, California. Our headquarters are based in beautiful San Francisco and our office is centrally located right off of Embarcadero Bart station.

Fieldwire is proud to be an Equal Opportunity Employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other characteristic protected by law.