Senior Marketing Operations Lead Remote, Data-Driven Growth

Ladders; United States; Remote; USD 110,000 - 130,000; Full time

Benefits offered by this job

Collaborative culture

Growth opportunities

Cross-functional exposure

Direct impact

Job summary

Ladders is seeking a Senior Marketing Operations Manager to own the marketing operations infrastructure, enabling pipeline visibility, attribution, and conversion performance. Remote within the US, you will partner with Sales, Marketing and executives to drive lead management, reporting, and funnel efficiency across GTM initiatives.

The role requires 4+ years in marketing/revenue operations in B2B, HubSpot expertise, GA4 familiarity, and strong analytical skills to turn marketing activity into

Qualifications

• 4+ years of experience in marketing operations or revenue operations in a B2B environment.
• Strong analytical depth with ability to interpret funnel and pipeline data.
• Excellent communication and ability to present data-driven recommendations to leadership.

Responsibilities

• Build reporting systems to analyze pipeline from source to conversion and identify funnel stalls.
• Provide weekly updates on pipeline status and recommend changes to improve performance.
• Develop and own the marketing attribution model to evaluate pipeline and revenue by channel.
• Manage lead capture and routing processes to improve conversion rates.
• Act as the primary administrator for HubSpot, maintaining workflows, lists, and data integrity.
• Support Salesforce data accuracy and integration between marketing and sales platforms.
• Identify and resolve gaps in the go-to-market tech stack while supporting tool integrations.

Tools

HubSpot

GA4

Salesforce

BI tools

Job description

Ladders is seeking a Senior Marketing Operations Manager to own the marketing operations infrastructure, enabling pipeline visibility, attribution, and conversion performance. Remote within the US, you will partner with Sales, Marketing and executives to drive lead management, reporting, and funnel efficiency across GTM initiatives.

The role requires 4+ years in marketing/revenue operations in B2B, HubSpot expertise, GA4 familiarity, and strong analytical skills to turn marketing activity into