Strategic Marketing Specialist - Growth Campaigns

Simmons Bank; Little Rock (AR); On-site; USD 50,000 - 70,000; Full time

Job summary

Simmons Bank is seeking a Marketing Specialist to support marketing partners, develop internal and customer messaging, and craft campaign materials in collaboration with stakeholders. The role offers opportunities to shape impactful marketing initiatives and contribute to the bank's growth.

Responsibilities include coordinating campaigns, analyzing performance data, managing budgets, and aligning strategies with local market goals while ensuring compliance with relevant policies.

Qualifications

• BS/BA degree and 4-6 years relevant experience.
• Computer Skills MS Office programs
• Excellent oral and written communication skills
• Ability to manage many projects concurrently
• Ability to work independently

Responsibilities

• Align Marketing strategy with business unit/local market goals and create campaigns and promotions.
• Coordinate with vendors, internal teams, and management to execute campaigns, sponsorships, and events.
• Utilize technology to gain and analyze data on campaign success and report performance metrics
• Monitor marketing budget for assigned unit/geography and report ROI where possible.
• Act as a liaison between senior management and corporate marketing to identify needs and align with goals.
• Create and deploy customer and internal communications.
• Utilize data to implement initiatives that improve the customer experience.
• Create and implement marketing materials to support strategy.

Skills

Document interpretation

Financial report analysis

Business writing

Procedures writing

Oral presentation

Public speaking

Executive briefing communication

Education

BS/BA degree

Tools

MS Office

Job description

Simmons Bank is seeking a Marketing Specialist to support marketing partners, develop internal and customer messaging, and craft campaign materials in collaboration with stakeholders. The role offers opportunities to shape impactful marketing initiatives and contribute to the bank's growth.

Responsibilities include coordinating campaigns, analyzing performance data, managing budgets, and aligning strategies with local market goals while ensuring compliance with relevant policies.