Marketing Specialist

Simmons Bank; Little Rock (AR); On-site; USD 50,000 - 70,000; Full time

Job summary

Simmons Bank is seeking a Marketing Specialist to support marketing partners, develop internal and customer messaging, and craft campaign materials in collaboration with stakeholders. The role offers opportunities to shape impactful marketing initiatives and contribute to the bank's growth.

Responsibilities include coordinating campaigns, analyzing performance data, managing budgets, and aligning strategies with local market goals while ensuring compliance with relevant policies.

Qualifications

• BS/BA degree and 4-6 years relevant experience.
• Computer Skills MS Office programs
• Excellent oral and written communication skills
• Ability to manage many projects concurrently
• Ability to work independently

Responsibilities

• Align Marketing strategy with business unit/local market goals and create campaigns and promotions.
• Coordinate with vendors, internal teams, and management to execute campaigns, sponsorships, and events.
• Utilize technology to gain and analyze data on campaign success and report performance metrics
• Monitor marketing budget for assigned unit/geography and report ROI where possible.
• Act as a liaison between senior management and corporate marketing to identify needs and align with goals.
• Create and deploy customer and internal communications.
• Utilize data to implement initiatives that improve the customer experience.
• Create and implement marketing materials to support strategy.

Skills

Document interpretation

Financial report analysis

Business writing

Procedures writing

Oral presentation

Public speaking

Executive briefing communication

Education

BS/BA degree

Tools

MS Office

Job description

It's fun to work in a company where people truly BELIEVE in what they're doing! We’re committed to bringing passion and customer focus to the business.

Position Summary

The Marketing Specialist supports the Marketing Business Partners, who lead product marketing and provide strategic support to business units across the organization. Deliverables typically include internal communications, customer-facing messaging, and a variety of campaign materials—developed in close collaboration with partners throughout the bank. This is a dynamic role that offers the opportunity to shape impactful marketing initiatives and contribute meaningfully to the bank’s growth.

Essential Duties and Responsibilities

• Align Marketing strategy with business unit and/or local market goals and objectives and create campaigns and promotions to support business unit and/or local market strategy
• Coordinate with various vendors, internal teams, and management to execute campaigns, local sponsorships, and business development events.
• Utilize technology to gain and analyze data on campaign success and report performance metrics
• Monitor marketing budget for assigned business unit or geography and report on ROI where possible.
• Act as a liaison between senior management of assigned business unit or geography and corporate marketing to identify corporate marketing needs centered around business goals and objectives
• Create and deploy customer communications and internal communications.
• Utilize data to implement initiatives that improve the customer experience
• Create and implement marketing materials to support business unit and/or local market strategy
• Ensures all departmental documents and activities are performed in compliance with applicable laws, regulations, policies and procedures as applicable to this position, including completion of required compliance training.
• Performs other duties and responsibilities as assigned.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

Skills

• Ability to read and interpret documents such as procedure manuals, general business correspondence and/or journals or government regulations
• Ability to read, analyze and interpret financial report and/or legal documents.
• Ability to write correspondence, routine reports and business correspondence
• Ability to write procedures
• Ability to effectively present information in one-on-one and small group situations, to customers, clients and other employees in the organization
• Ability to speak effectively before groups of customers or employees
• Ability to effectively present information to top management, public groups and/or boards of directors

Education and/or Experience

BS/BA degree and 4-6 years relevant experience

Computer Skills MS Office programs

Other Qualifications (including physical requirements)

• Excellent oral and written communication skills
• Ability to manage many projects at once
• Ability to work independently
• Strong inter-personal skills to build trusted relationships
• Ability to manage multiple projects with a sense of urgency to meet expected deadlines
• Comfort and ability to present to senior leadership, training sales leadership
• Ability to collaborate with multiple partners across the bank, create effective challenge, and build consensus across a common goal
• Communication, Time Management, Critical Thinking, Judgment and Decision Making, Sales, Project Management
• Other

Equal Employment Opportunity Information

Simmons First National Corporation and its subsidiaries are committed to a policy of equal employment with respect to a person's race, color, religion, sex, ancestry, sexual orientation, gender identity, national origin, covered veterans, military status, physical or mental disability or any other legally protected classifications.

Since 1903, we’ve been putting people first by making a commitment to you. Simmons Bank is the subsidiary bank for Simmons First National Corporation (NASDAQ: SFNC), a publicly traded bank holding company headquartered in Arkansas. Founded as a community bank, Simmons Bank has grown steadily to its current size of $28 billion in assets, with more than 3,000 associates located in Arkansas, Kansas, Missouri, Oklahoma, Tennessee and Texas. Our growth has led to some amazing career opportunities, while our dynamic culture has been recognized by publications across our footprint. Parallel to our growth, Simmons Bank’s community roots run deep – these are felt in the ways we seek to go the extra mile for our customers and communities through exceptional service and volunteerism, and in the strong career growth opportunities and wellness programs we offer associates. Our team is characterized by collaboration, integrity and passion for all we do, high performance, and a commitment to personal and professional growth.