Senior Marketing Manager, State Partnerships

Amtrak; Washington (District of Columbia); On-site; USD 136,000 - 176,000; Full time

Benefits offered by this job

Health Insurance

401K with Employer Match

Paid Time Off

Rail Pass Privileges

Job summary

Amtrak is seeking a strategic and results-driven marketing leader to shape how millions of customers discover, engage with, and choose rail travel. You will lead cross-functional initiatives across strategy, CRM, loyalty, pricing, and revenue management to drive ridership and long-term value.

You will oversee development and execution of campaigns that acquire customers, deepen engagement, and strengthen loyalty, partnering with marketing, sales, and product teams to ensure flawless execution in

Qualifications

• Bachelor's degree or equivalent combination of education and experience.
• 9+ years of experience in marketing, CRM, loyalty, customer engagement, or related commercial disciplines.
• Demonstrated success developing and executing integrated, multichannel marketing strategies.
• Strong strategic thinking, project leadership, and stakeholder management skills.
• Exceptional written, verbal, and presentation communication abilities.
• Experience leveraging data and analytics to drive marketing performance and business outcomes.

Responsibilities

• Lead integrated marketing strategy to drive acquisition, retention, loyalty, ridership, and revenue.
• Drive cross-functional collaboration across Marketing, Revenue Management, Pricing, E-commerce, Paid Media, Field Marketing, Loyalty, and other teams.
• Build and execute revenue-generating campaigns with customer-centered, measurable outcomes.
• Leverage customer data, CRM, loyalty insights, and metrics to optimize targeting and messaging.
• Influence business outcomes by analyzing results and prioritizing investments for impact.
• Collaborate across departments to align stakeholders and deliver coordinated execution.

Skills

Marketing leadership

Cross-functional collaboration

CRM & loyalty

Data-driven marketing

Stakeholder management

Communication skills

Education

Bachelor's degree or equivalent

Job description

Amtrak is seeking a strategic and results-driven marketing leader to shape how millions of customers discover, engage with, and choose rail travel. You will lead cross-functional initiatives across strategy, CRM, loyalty, pricing, and revenue management to drive ridership and long-term value.

You will oversee development and execution of campaigns that acquire customers, deepen engagement, and strengthen loyalty, partnering with marketing, sales, and product teams to ensure flawless execution in