Passenger Rail Marketing Program Leader - State Prog Admin Prin

Minnesota Department of Transportation; Saint Paul (MN); Hybrid; USD 69,000 - 101,000; Full time

Benefits offered by this job

Paid vacation & sick leave

Holidays

Health insurance

Job summary

Minnesota Department of Transportation is seeking a Passenger Rail Marketing Program Leader to head statewide marketing for the rail program. You will develop plans, analyze markets, create content, and manage campaigns to grow ridership and revenue.

You will oversee MnDOT’s passenger rail brand assets, coordinate with legal on IP, and manage related contracts, while collaborating with the Passenger Rail Program Director and stakeholders across Minnesota.

Qualifications

• Bachelor's or master's degree in marketing, communications, or business administration will substitute for six months of advanced professional experience.
• Experience creating and implementing marketing campaigns and strategies, developing marketing content, and managing ROI.
• Experience analyzing data sufficient to make recommendations to program managers on ridership and revenue.
• Experience with project management and design systems used for marketing materials, branding, and websites.

Responsibilities

• Lead statewide marketing for MnDOT’s Passenger Rail program.
• Develop marketing plans, conduct market analysis, and manage campaigns.
• Create written and graphic content and oversee digital promotions.
• Coordinate brand assets, logos, and contracts for MnDOT-owned assets.

Skills

Marketing campaign development

Data analysis for program metrics

Project management

Marketing content creation

Brand/Content strategy

Education

Bachelor's or Master's in marketing/communications/business

Tools

Adobe Pro

InDesign

Adobe Creative Suite

Web platforms

Job description

Working Title: Passenger Rail Marketing Program Leader

Job Class: State Program Administrator Principal

Working Title: Passenger Rail Marketing Program Leader

Job Class: State Program Administrator Principal

Agency: Transportation Dept

• Job ID: 97760
• Location: St. Paul
• Telework Eligible: Yes
• Full/Part Time: Full-Time
• Regular/Temporary: Unlimited
• Who May Apply: Open to all qualified job seekers
• Date Posted: 10/15/2026
• Closing Date: 10/28/2026
• Hiring Agency/Seniority Unit: Transportation Dept / Transportation-MAPE
• Division/Unit: SUSTAIN PLAN & PR MGMT DIV /Feight & Commercial Vehicle Operations/Passenger Rail Program
• Work Shift/Work Hours: Days
• Days of Work: Monday - Friday
• Travel Required: Occassional
• Salary Range: $32.97 - $48.60 / hourly; $68,841 - $101,476 / annually
• Classified Status: Classified
• Bargaining Unit/Union: 214 - MN Assoc of Professional Empl/MAPE
• FLSA Status: Nonexempt
• Designated in Connect 700 Program for Applicants with Disabilities: Yes

The work you'll do is more than just a job.

At the State of Minnesota, employees play a critical role in developing policies, providing essential services, and working to improve the well-being and quality of life for all Minnesotans. The State of Minnesota is committed to equity and inclusion, and invests in employees by providing benefits, support resources, and training and development opportunities.

This position is located at Central Office in St. Paul and may have the flexibility to telework, work a hybrid schedule, or work in the office. The incumbent will be required to make a telework arrangement with their supervisor. The incumbent will be expected to work in the office as determined by policy and discussion with their supervisor.

This position serves as the marketing lead for MnDOT’s Passenger Rail program, overseeing statewide and Midwest-focused marketing and promotional efforts. Responsibilities include developing marketing plans, conducting market and business analysis, creating written and graphic content, and managing digital and promotional campaigns.

The position manages MnDOT’s passenger rail brand assets, including developing logos, brand standards, and other materials, coordinating with legal counsel on intellectual property protection, and overseeing contracts related to the use of MnDOT-owned brand assets.

The role supports the Passenger Rail Transportation Program Director by overseeing day-to-day marketing, promotion, ridership, and revenue activities. Duties include analyzing ridership and revenue trends, developing and executing marketing strategies, and leading efforts to increase ridership, revenue, and brand awareness, as well as supporting food and beverage program performance.

This position also represents MnDOT on state and national passenger rail committees, manages stakeholder groups, develops public engagement strategies, and coordinates events across Minnesota to promote intercity passenger rail services.

MnDOT does not sponsor applicants for visas or Optional Practical Exam for STEM Students. Individuals must be legally authorized to work in the US at the start of employment

Minimum Qualifications

Note: A bachelor's or master’s degree in marketing, communications or business administration will substitute for six months of advanced professional experience.

• Experience creating and implementing marketing campaigns and strategies, developing marketing content, and managing return on investment;
• Experience analyzing data sufficient to make recommendations to program managers on passenger rail rider participation and program process and procedures;
• Experience with project management;
• Experience using marketing and communications design systems such as: Adobe Pro, In-Design, suite, and web platforms sufficient to design marketing communication materials, branding, websites, logos for attire, etc.

Preferred Qualifications

• Experience with contract negotiations.
• Experience with railroads, passenger rail, and or airlines.
• Experience with Drupal, basic HTML and familiarity designing for the web.

Additional Requirements

REFERENCE/BACKGROUND CHECKS:

Successful candidate must pass past-employer reference checks and criminal history check

• SEMA4 Records Check
• Criminal History Check
• Employment Reference Check
• Education/License Verification
• Drug testing (if needed)

Contact

If you have questions about this position, contact Stephanie Olson at [e-mail]

Working together to improve the state we love.

• A sense of purpose in their work
• Connection with their coworkers and communities
• Opportunities for personal and professional growth

Benefits

As an employee, you'll have access to one of the most affordable health insurance plans in Minnesota, along with other benefits to help you and your family be well.

Your benefits may include:

• Paid vacation and sick leave
• 12 paid holidays each year
• Low-cost medical, dental, vision, and prescription drug plans
  • Fertility care, including IVF
  • Diabetes care