Remote-Eligible Passenger Rail Marketing Lead

Minnesota Department of Transportation; Saint Paul (MN); Híbrido; USD 69 000 - 101 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Paid vacation & sick leave

Holidays

Health insurance

Resumo da oferta

Minnesota Department of Transportation is seeking a Passenger Rail Marketing Program Leader to head statewide marketing for the rail program. You will develop plans, analyze markets, create content, and manage campaigns to grow ridership and revenue.

You will oversee MnDOT’s passenger rail brand assets, coordinate with legal on IP, and manage related contracts, while collaborating with the Passenger Rail Program Director and stakeholders across Minnesota.

Qualificações

• Bachelor's or master's degree in marketing, communications, or business administration will substitute for six months of advanced professional experience.
• Experience creating and implementing marketing campaigns and strategies, developing marketing content, and managing ROI.
• Experience analyzing data sufficient to make recommendations to program managers on ridership and revenue.
• Experience with project management and design systems used for marketing materials, branding, and websites.

Responsabilidades

• Lead statewide marketing for MnDOT’s Passenger Rail program.
• Develop marketing plans, conduct market analysis, and manage campaigns.
• Create written and graphic content and oversee digital promotions.
• Coordinate brand assets, logos, and contracts for MnDOT-owned assets.

Conhecimentos

Marketing campaign development

Data analysis for program metrics

Project management

Marketing content creation

Brand/Content strategy

Formação académica

Bachelor's or Master's in marketing/communications/business

Ferramentas

Adobe Pro

InDesign

Adobe Creative Suite

Web platforms

Descrição da oferta de emprego

Minnesota Department of Transportation is seeking a Passenger Rail Marketing Program Leader to head statewide marketing for the rail program. You will develop plans, analyze markets, create content, and manage campaigns to grow ridership and revenue.

You will oversee MnDOT’s passenger rail brand assets, coordinate with legal on IP, and manage related contracts, while collaborating with the Passenger Rail Program Director and stakeholders across Minnesota.