Brand Strategy & Development Director

kozmetickesluzby.vecnakraska.sk - Jobboard; Washington (District of Columbia); On-site; USD 163,000 - 211,140; Full time

Benefits offered by this job

Health, dental, and vision plans

401K retirement plan with employer match

Paid time off

Job summary

Amtrak is seeking a Director of Brand Strategy & Development in Washington, DC. The role involves defining and managing Amtrak’s brand position, ensuring consistency throughout all channels and leading a creative team. Responsibilities include developing brand collateral and promotional strategies, and collaborating with various departments to enhance brand identity.

The ideal candidate will possess a Bachelor’s degree and extensive experience in brand management. A dynamic work environment with additional health benefits and competitive pay is offered.

Qualifications

• 5+ years in brand management or marketing leadership roles.
• Experience in licensing and retailing programs.
• Strong oral and written communication skills.

Responsibilities

• Define and uphold Amtrak’s brand position.
• Oversee all brand collateral and communications.
• Lead the Brand Communications Manager and Digital & Brand Copywriter.

Skills

Brand management

Creative development

Negotiation skills

Strategic thinking

Adobe Photoshop

Project management

Education

Bachelor’s degree in Marketing, Business Administration, or related field

Master’s degree (preferred)

Tools

Adobe Photoshop

Canva

Job description

Amtrak is seeking a Director of Brand Strategy & Development in Washington, DC. The role involves defining and managing Amtrak’s brand position, ensuring consistency throughout all channels and leading a creative team. Responsibilities include developing brand collateral and promotional strategies, and collaborating with various departments to enhance brand identity.

The ideal candidate will possess a Bachelor’s degree and extensive experience in brand management. A dynamic work environment with additional health benefits and competitive pay is offered.