Senior Marketing Manager, Smart Supply (Ad Curation)

AI Digital; Northern (KY); Hybrid; USD 120,000 - 180,000; Full time

Job summary

AI Digital is seeking a seasoned B2B marketing leader to own the Smart Supply marketing strategy and execute across PR, content, field, events, and community. Shape direction and drive integrated campaigns that move markets.

You will build a PR and thought-leadership program, develop client stories, drive field events and partnerships, and translate technical differentiation into clear narratives for diverse audiences in a remote-first, international team based in the US.

Qualifications

• 6+ years of B2B marketing experience in AdTech or media supply ecosystems.
• Strategic generalist who can shape GTM and execute across channels.
• Experience marketing a technical product or platform.
• Excellent writing, positioning, and messaging for varied audiences.
• Experience developing client/partner stories and case studies.
• Ability to collaborate with external partners, media, and agencies.
• Independent, with ability to set priorities and drive initiatives.
• US-based, comfortable in a remote-first distributed team.

Responsibilities

• Own the Smart Supply marketing strategy and its end-to-end execution across PR, content, field, events, and community.
• Build and run a PR and thought-leadership program with bylines, commentary, podcasts, and webinars.
• Develop partner- and client-fronted stories and case studies with named clients and partners.
• Drive field and event marketing, including partner activations and speaking slots.
• Deepen community and industry presence with industry bodies and media ecosystem.
• Lead go-to-market for upcoming product launches in collaboration with Growth and Strategy.
• Maintain consistent positioning by translating technical differentiation into clear narratives.

Skills

B2B marketing

AdTech

Programmatic advertising

Digital media

Strategic generalist

Product marketing

Content & PR

Events & field

Partner programs

Job description

• Own the Smart Supply marketing strategy and its execution end to end, across PR, content, field, events, and community, shaping the direction rather than only delivering against it.

• Build and run a PR and thought‑leadership program (bylines, press commentary, podcasts, webinars) that positions Smart Supply as a credible voice in supply and ad curation.

• Develop partner- and client-fronted stories and case studies, with named clients and partners, that earn independent trade coverage.

• Drive field and event marketing, including partner activations, industry dinners, and securing speaking slots at priority events.

• Deepen community and industry presence, including industry bodies (e.g. IAB working groups) and the insider media ecosystem.

• Lead go-to-market for upcoming Smart Supply product launches, in close partnership with Growth and Strategy.

• Maintain consistent positioning and messaging, translating technical differentiation into clear, outcome‑led narratives across all channels.

• 6+ years of B2B marketing experience, with strong exposure to AdTech, programmatic advertising, digital media, or the broader media supply ecosystem.

• Strong understanding of the programmatic landscape, including supply‑side dynamics, SPO, SSPs, DSPs, and related industry trends.

• A strategic generalist who is comfortable both shaping marketing and go‑to‑market direction and executing hands‑on across multiple channels, including PR, content, thought leadership, events, field marketing, and partner programs.

• Experience marketing a technical product, platform, or solution. Experience with new product launches or emerging categories is a strong plus.

• Excellent writing, positioning, and messaging skills, with the ability to translate complex or technical concepts into clear and credible narratives for different audiences.

• Experience developing client or partner stories, case studies, and other external‑facing content.

• Experience collaborating with external partners, media, agencies, industry associations, or technology partners.

• Able to work independently, set priorities, take ownership, and drive initiatives from strategy through execution.

• US‑based and comfortable working in a remote‑first, globally distributed team.