Senior Marketing Manager - Narrative and Launch

Ladders; United States; A distancia; USD 135.000 - 165.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Annual performance bonus

Equity grant

Medical, dental, vision insurance

401(k) with company match

PTO 20 days + 12 holidays

Parental leave up to 12 weeks

Descripción de la vacante

Ladders is seeking a Senior Marketing Manager - Narrative and Launch to shape positioning for a complex IT offering. You will lead launch planning, develop messaging, and translate technical concepts into clear narratives for diverse audiences, collaborating with sales, business development, and creative teams.

This remote role emphasizes hands-on execution across channels, content creation, events, and enablement materials.

Formación

• 7+ years of marketing experience with a focus on positioning, messaging, and launches.
• Strong command of marketing fundamentals including audience definition and brand expression.
• Ability to quickly grasp complex technology and communicate it effectively to diverse audiences.
• Judgment to maintain accuracy in claims and messaging under pressure.
• Proven experience in building processes from scratch without waiting for direction.
• Hands‑on experience in executing marketing tasks, not just directing them.
• Creative background with experience in collaborating with creative teams.

Responsabilidades

• Drive the planning and execution of product launches across multiple channels.
• Develop and refine the brand and product narrative through research and testing.
• Execute hands‑on marketing tasks including content creation and event coordination.
• Translate complex technology into accessible materials for various audiences.
• Ensure accuracy in public communications and marketing claims.
• Conduct competitive research to inform positioning and strategy.
• Create enablement materials that meet the needs of business development and sales teams.

Conocimientos

Positioning

Messaging strategy

Launch planning

Audience definition

Brand expression

Technology storytelling

Process building

Descripción del empleo

For our client, we are seeking a Senior Marketing Manager - Narrative and Launch to join the team of a leader in the Information Technology space.

This role will shape how a complex technology offering is positioned, introduced, and understood in the market. You will lead launch planning and messaging development across channels, turning technical concepts into clear narratives that resonate with different audiences. The position partners closely with sales, business development, and creative stakeholders to support go-to-market execution and ensure public communications are accurate and compelling.

Location: Remote

Compensation: $135,000 – $165,000 annually

Responsibilities

• Drive the planning and execution of product launches across multiple channels
• Develop and refine the brand and product narrative through research and testing
• Execute hands‑on marketing tasks including content creation and event coordination
• Translate complex technology into accessible materials for various audiences
• Ensure accuracy in public communications and marketing claims
• Conduct competitive research to inform positioning and strategy
• Create enablement materials that meet the needs of business development and sales teams

Qualifications

• 7+ years of marketing experience with a focus on positioning, messaging, and launches
• Strong command of marketing fundamentals including audience definition and brand expression
• Ability to quickly grasp complex technology and communicate it effectively to diverse audiences
• Judgment to maintain accuracy in claims and messaging under pressure
• Proven experience in building processes from scratch without waiting for direction
• Hands‑on experience in executing marketing tasks, not just directing them
• Creative background with experience in collaborating with creative teams

Benefits

• Annual performance‑based cash bonus eligibility
• Initial equity grant of stock options, vesting over four years
• Comprehensive medical, dental, and vision insurance with 100% premium coverage
• 401(k) plan with company match
• 20 days of accrued Paid Time Off (PTO) plus 12 paid company holidays
• Up to 12 weeks of fully paid parental leave for all parents, with additional leave for birthing mothers

Our client is an equal opportunity employer.