Product Marketing Lead

Ladders; United States; Remote; USD 160,000 - 180,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Company-paid life insurance

Disability insurance

401(k) plan

Paid time off

Holidays

Equity options

Annual company retreat

Mac hardware

Home office reimbursement

Mental health support

Job summary

Ladders is seeking a Product Marketing Lead to shape positioning, messaging, and go-to-market for healthcare product modules. You will partner with Sales, Client Success, and cross-functional teams to turn market insights into narratives that resonate with senior health system stakeholders.

This remote role drives late-stage opportunities, competitive intelligence, and customer expansion in a fast-paced startup.

Qualifications

• 5+ years of product marketing experience in healthcare technology targeting health system executives.
• Proven ability to create effective positioning, messaging, and enablement materials.
• Experience writing for high-level health system stakeholders (CMOs/CIOs).
• Understanding of enterprise health system deal processes, including budgets and committees.

Responsibilities

• Own and maintain the sales content library reflecting current product and market changes.
• Create tailored content for late-stage sales opportunities with polished materials.
• Keep competitive intelligence and battlecards updated.
• Develop positioning and messaging for product modules and lead go-to-market strategies.
• Collaborate with Client Success on messaging for customer expansion and communications.
• Translate technical details into business value for health system stakeholders.
• Provide market insights and feedback to cross-functional teams.

Skills

Product marketing

Healthcare technology

Messaging and positioning

Go-to-market execution

Deal-specific content

Independent work

Education

Bachelor's degree

Job description

For our client, we are seeking a Product Marketing Lead to join the team of a leader in the Healthcare space.

This role will shape positioning, messaging, and go-to-market execution for product modules serving healthcare organizations. You will partner closely with Sales, Client Success, and cross-functional teams to turn market insights into clear narratives that resonate with senior health system stakeholders. The position also plays a key role in supporting late-stage opportunities, competitive intelligence, and customer expansion efforts in a fast-paced startup environment.

Location: Remote

Compensation: $160,000 – $180,000 annually

Responsibilities

• Own and maintain the sales content library, ensuring it reflects current product and market changes
• Create tailored content for late-stage sales opportunities, delivering polished materials efficiently
• Keep competitive intelligence and battlecards updated proactively
• Develop positioning and messaging for product modules and lead go-to-market strategies
• Collaborate with Client Success on messaging for customer expansion and communications
• Craft messaging that resonates with diverse health system stakeholders, translating technical details into business value
• Engage in cross-functional collaboration, providing market insights and feedback to various teams

Qualifications

• 5+ years of product marketing experience in healthcare technology, specifically targeting health system executives
• Bachelor's degree required
• Proven ability to create effective positioning, messaging, and enablement materials
• Demonstrated success in developing deal-specific content that contributes to closing opportunities
• Experience writing for high-level health system stakeholders like CMOs and CIOs
• Understanding of enterprise health system deal processes, including committee-based buying and budget cycles
• Exceptional writing skills with minimal need for revisions
• Ability to work independently in a fast-paced startup environment

Benefits

• Comprehensive medical, dental, and vision coverage with a majority of premiums covered by the company
• Fully company-paid life and disability insurance
• 401(k) retirement plan with flexible investment options
• Free mental health support and additional wellness resourcesGenerous paid time off that increases with tenure, plus paid sick days and holidays
• Equity options to share in the company's success
• Annual company retreat for team bonding
• Choice of Mac hardware and reimbursement for home office expenses

Our client is an equal opportunity employer.