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An established industry player seeks a Senior Marketing Manager to lead strategic marketing initiatives within the Consumer Division. This role is pivotal in shaping marketing strategies that drive growth and profitability across various channels. The ideal candidate will possess a strong analytical mindset, proven leadership skills, and the ability to foster a collaborative team environment. You will be responsible for developing comprehensive marketing plans, managing budgets, and leading cross-functional teams to achieve ambitious goals. Join a dynamic team where your contributions will make a significant impact on the company's success and innovation in the food industry.
McCormick Canada continues its long track record of growth and is a respected leader in the spice, seasoning, flavouring and specialty food industry. Our consumer products division serves retail grocery customers and emerging channels with Club House, Billy Bee and McCormick products, while our Custom Flavour Solutions division serves food service distributors and other respected food manufacturers across Canada. McCormick Canada is part of the world leader in spice and seasonings, McCormick & Company Inc.
The Power of People is one of our five pillars. It has been the foundation for McCormick's success for decades. There is something inspiring about working at McCormick. We have created an unusually dedicated workforce by fostering a culture of respect, recognition, inclusion and collaboration based on the highest ethical values. Without our employees, our success is not possible. Our commitment to our customers, our consumers and our employees is unsurpassed.
McCormick Canada is seeking a Senior Marketing Manager to join the Marketing Team. This role is part of McCormick’s Canadian Consumer Division and is based at the Drew Road office in Mississauga, ON. The position reports to the VP of Sales and Marketing for Canada.
POSITION OVERVIEW
This role is responsible for the direction, development, and execution of strategic plans to achieve our goals and objectives. It holds responsibility for alternate channel delivery of annual volume and profitability targets, a 3-year customer playbook/strategy in core categories, omnichannel, merchandising, new products, and pricing recommendations. The role leads direct reports and cross-functional teams through annual planning, business reviews, and the in-market execution of channel marketing plans. It represents alternate channel needs in established stage gate process and contributes insights for pan-channel initiatives. This position collaborates closely with Sales and Global Insights to integrate category, shopper, and product insights across the base business, innovation, and buyer reviews. It also leads process improvements as needed to meet customer timelines, internal development requirements, and product selling strategies. Additionally, it leads and coaches the team through Integrated Business Planning process. This position is responsible for the following alternate channels: Food-Away-From Home, e-Commerce, Club, Dollar. As a member of the Canadian Marketing Leadership Team, the Senior Marketing Manager plays a key role in shaping broader success against our goals and fostering a high-performance, collaborative culture.
The ideal candidate is a strategic thinker with a growth and analytical mindset, a proven track record of delivering results through strong leadership, and the ability to navigate challenges and influence others. Strong people leadership skills are critical, as this role requires developing and fostering a high-performing team environment within an inclusive and empowering culture.
RESPONSIBILITIES
EDUCATION
University Bachelor's degree in Marketing, Business or related discipline. MBA is preferred.
EXPERIENCE
INTERPERSONAL SKILLS
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Throughout the selection process, accommodations for applicants with disabilities are available upon request. Please notify H.R. if required.