Senior Marketing Manager - GTM, CRM, & Growth (CO)

Bank of America; Denver (CO); On-site; USD 106,000 - 157,000; Full time

Job summary

Bank of America in Denver, CO is seeking a Marketing Manager with at least 6 years of experience to lead a sales-marketing team. The role emphasizes driving GTM strategies for Colorado launches and ensuring seamless Mailchimp-CRM handoffs while protecting renewals in a fast-moving market.

The ideal candidate will have influencer marketing proficiency, strong independent work habits, and familiarity with Bank of America-scale workflows.

Qualifications

• 6+ years of experience in sales marketing leadership.
• Ability to lead go-to-market efforts for CO products.
• Experience with Bank of America-scale workflows.
• Strong aptitude for learning new marketing systems quickly.

Responsibilities

• Own the handoff doc between Mailchimp and CRM to prevent gaps.
• Maintain the Denver renewal timeline to avoid slips.
• Lead results-oriented go-to-market efforts for products launching in CO.
• Support Bank of America in sales-marketing conversations with buyers.
• Position Bank of America against competitors with clear value props.
• Pursue warm referrals ahead of competitors in Denver.
• Create Hootsuite reports for leadership checks before CO review.

Skills

Influencer Marketing

Self-motivation

Independent work

Community-minded

Mailchimp

Conversion Rate Optimization

CRM workflows

Denver/CO market awareness

Tools

Mailchimp

Hootsuite

CRM systems

Job description

Bank of America in Denver, CO is seeking a Marketing Manager with at least 6 years of experience to lead a sales-marketing team. The role emphasizes driving GTM strategies for Colorado launches and ensuring seamless Mailchimp-CRM handoffs while protecting renewals in a fast-moving market.

The ideal candidate will have influencer marketing proficiency, strong independent work habits, and familiarity with Bank of America-scale workflows.