Senior Marketing Manager, Events

Swooped; United States; Remote; USD 105,000 - 115,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) matching

Paid time off

Wellness resources

Job summary

Swooped, a remote-first educational technology organization, seeks a Senior Marketing Manager, Events to lead its national and regional event portfolio from strategy to execution. You will own the full lifecycle—from selecting investments to delivering flagship conferences and enabling regional sales teams.

Partner with Marketing, Sales, and external agencies to activate programs, optimize ROI, and expand brand presence.

Qualifications

• 7+ years of progressive experience in event marketing or demand generation with national-scale events.
• Experience managing six-figure event budgets, vendor negotiation, and financial reporting.
• Directing external agencies to deliver complex, multi-stakeholder events.
• Strong cross-functional leadership to align stakeholders and drive results.
• Ability to translate data into actionable investment recommendations.
• Proven project management across multiple events, timelines, and budgets.
• Excellent communication with senior leadership.

Responsibilities

• Shape national event strategy from investments to flagship conferences.
• Provide regional sales teams with scalable playbooks and toolkits.
• Manage budgets, negotiate with venues and agencies, and measure ROI.
• Align partners across Creative, Content, Product Marketing, Demand Gen, Sales, and Ops.
• Facilitate lead handoffs to Sales and codify repeatable processes.
• Expand event presence through strategic partner collaborations.
• Report performance and ROI to leaders to inform planning.
• Adapt to evolving needs of the organization.

Skills

Event marketing

Field marketing

Demand generation

Budget management

Vendor negotiation

Contract management

Financial reporting

External agencies management

Cross-functional leadership

Data-driven decisions

Project management

Executive communication

Tools

Salesforce

Marketo

LeanData

Lead scanning tools

Virtual event platforms

Job description

A remote-first educational technology organization is seeking a Senior Marketing Manager, Events to lead its national and regional event portfolio from strategy through execution. This full-time role manages the complete event lifecycle, from selecting event investments and delivering flagship conferences to equipping regional sales teams and measuring business impact. The position collaborates with marketing, sales, and external agency partners to execute event programs and strategic partner activations.

Key Responsibilities

• Shape national event strategy end to end, from choosing event investments to delivering standout flagship conferences.
• Empower regional sales teams with scalable playbooks, toolkits, and standards for local activations.
• Manage the event budget, negotiate with venues, vendors, and event agencies, and establish ROI metrics to guide future investments.
• Align cross-functional partners across Creative, Content, Product Marketing, Demand Generation, Sales, and Operations for cohesive event execution.
• Support pipeline growth by facilitating prompt, high-quality lead handoffs to Sales and codifying insights into repeatable processes.
• Expand event presence and brand visibility through strategic partner collaborations.
• Report event performance and ROI to marketing and sales leadership to inform future planning.
• Adapt to evolving responsibilities in response to organizational needs.

Required Qualifications

• 7+ years of progressive experience in event marketing, field marketing, or demand generation, including ownership of national-scale events.
• Experience managing six-figure event budgets, including vendor negotiation, contract management, and financial reporting.
• Experience directing external agencies to deliver complex, multi-stakeholder events.
• Cross-functional leadership skills with the ability to align stakeholders and drive results without formal authority.
• Demonstrated ability to translate data into actionable investment recommendations.
• Strong project management skills, including the ability to manage multiple concurrent events, timelines, and budgets.
• Effective communication skills with experience presenting to senior leadership.
• Familiarity with event and marketing technologies, including Salesforce, Marketo, LeanData, lead scanning tools, and virtual event platforms.
• Willingness and ability to travel domestically to 10-12 events per year, with peak travel occurring between January and April.

Preferred Qualifications

• Event marketing experience within the education sector.

Compensation and Benefits

The base salary range for this role is $105,000 to $115,000 USD. Actual compensation is individualized and determined by multiple factors, including relevant experience and skill sets.

The organization offers a comprehensive benefits package that includes:

• Medical, dental, and vision insurance
• 401(k) retirement plan with employer matching
• Paid time off, volunteer time off, and a year-end office closure in late December
• Employee wellness resources

Equal Opportunity and Notices

The hiring organization is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, national origin, ancestry, sex, age, disability, status as a disabled, recently separated, Armed Forces service medal or other protected veteran, marital status, status regarding public assistance, sexual orientation, or any other characteristic protected by applicable federal, state, or local laws.

Reasonable accommodations are available for qualified individuals with disabilities and protected veterans during the application and hiring process.

As part of the hiring process, AI-powered tools may be utilized to support human resources teams in reviewing, screening, and managing applications, including tasks such as resume parsing, skills matching, candidate ranking, and interview scheduling. All final hiring decisions are made by human reviewers.