Senior Marketing Manager, Dietary Supplements Verification

The United States Pharmacopeial Convention / USP; Rockville (MD); Remote; USD 126,000 - 172,000; Full time

Job summary

The United States Pharmacopeial Convention (USP) is seeking a Senior Marketing Manager, Verification Services, to lead B2B and B2C marketing initiatives and develop strategic plans for USP’s Dietary Supplement Verification Program and future growth priorities.

This remote role requires 10-20% travel to conferences, USP Headquarters, and customer sites; candidates must reside in MD, VA, PA, DC, NC, FL, KS, IL, MI, MN, or CA, with a base salary range of USD 126,250–171,578 annually.

Qualifications

• Bachelor’s degree or equivalent in marketing, business or related field.
• 8+ years of related work experience with at least 3 years in product marketing, brand management or communications.
• Experience developing marketing and communications plans for B2B, B2C and B2B2C services.

Responsibilities

• Develop and lead the marketing strategy for USP’s Dietary Supplement Verification Program and future growth priorities.
• Create integrated and innovative marketing plans targeting stakeholder segments to drive revenue and enrollment.
• Evaluate channels and engagement models to improve KPI performance and ROI.
• Introduce tactics aligned with values, regulatory requirements and brand standards.
• Research market data and stay ahead of industry trends to optimize campaigns.
• Collaborate with the sales team to create messaging and resources for prospecting and customer conversations.
• Partner with agencies and cross-functional teams to implement strategies and ensure alignment.
• Balance vision with execution and present strategies to leadership.

Skills

Marketing leadership

B2B/B2C marketing

Strategic thinking

Education

Bachelor's degree or equivalent

Tools

Microsoft Office

Job description

The United States Pharmacopeial Convention (USP) is seeking a Senior Marketing Manager, Verification Services, to lead B2B and B2C marketing initiatives and develop strategic plans for USP’s Dietary Supplement Verification Program and future growth priorities.

This remote role requires 10-20% travel to conferences, USP Headquarters, and customer sites; candidates must reside in MD, VA, PA, DC, NC, FL, KS, IL, MI, MN, or CA, with a base salary range of USD 126,250–171,578 annually.