Senior Marketing Manager, Verification Services

USP; Rockville (MD); Remote; USD 126,000 - 172,000; Full time

Job summary

USP is seeking a Senior Marketing Manager to lead marketing for the Dietary Supplement Verification Program and future growth priorities. You will shape integrated, multichannel strategies to raise awareness, enroll participants, and drive measurable business outcomes.

You will oversee digital campaigns and collaborate across internal teams and external agencies to ensure consistent brand messaging and impact.

Qualifications

• A bachelor’s degree or equivalent professional experience in marketing, business, or related field.
• 8+ years of related work experience with a minimum of 3 years in product marketing, brand management or communications, preferably within healthcare, non-profit or consumer products.
• Experience developing marketing and communications plans for B2B, B2C and B2B2C Services.

Responsibilities

• Develop and lead the marketing strategy for USP’s Dietary Supplement Verification Program and future growth priorities, translating business objectives into measurable outcomes that address short-, medium- and long-term priorities.
• Create integrated and innovative marketing plans that effectively reach and engage the Program’s unique stakeholder segments, build brand equity, increase brand relevance, enrich pipeline opportunities, and drive revenue.
• Evaluate new channels, outreach approaches and engagement models to improve performance across KPIs and cut through increasingly crowded markets to reach key segments while evaluating ROI.
• Introduce innovative tactics while remaining aligned with organizational values, regulatory requirements, and brand standards.
• Research and review relevant market data to stay on top of industry trends and competitor movements, pulling in learnings to support optimization of marketing strategies and campaigns.
• Collaborate and support the sales team through creation of messaging and resources that support prospecting and customer conversations.
• Partner effectively with campaign managers, agencies, and cross-functional colleagues to implement strategies and campaigns, and identify alignment opportunities across USP
• Balance big-picture vision with operational rigor and executional discipline
• Develop and present key strategies and plans to USP leadership teams, key stakeholders and customers.

Skills

Marketing leadership

Strategic planning

Communication skills

Analytical skills

Cross-functional collaboration

Education

Bachelor’s degree in marketing or business

Tools

Microsoft Office

CRM software

Job description

Who is USP?

The U.S. Pharmacopeial Convention (USP) is an independent scientific organization that collaborates with the world’s leading health and science experts to develop rigorous quality standards for medicines, dietary supplements, and food ingredients. At USP, we believe that scientific excellence is driven by a commitment to fairness, integrity, and global collaboration. This belief is embedded in our core value of Passion for Quality and is demonstrated through the contributions of more than 1,300 professionals across twenty global locations, working to strengthen the supply of safe, high-quality medicines worldwide.

Description

The U.S. Pharmacopeial Convention (USP) is an independent scientific organization that collaborates with the world’s leading health and science experts to develop rigorous quality standards for medicines, dietary supplements, and food ingredients. At USP, we believe that scientific excellence is driven by a commitment to fairness, integrity, and global collaboration. This belief is embedded in our core value of Passion for Quality and is demonstrated through the contributions of more than 1,300 professionals across twenty global locations, working to strengthen the supply of safe, high-quality medicines worldwide.

At USP, we value inclusive scientific collaboration and recognize that attracting diverse expertise strengthens our ability to develop trusted public health standards. We foster an organizational culture that supports equitable access to mentorship, professional development, and leadership opportunities. Our partnerships, standards, and research reflect our belief that ensuring broad participation in scientific leadership results in stronger, more impactful outcomes for global health.

USP is proud to be an equal employment opportunity employer (EEOE) and is committed to ensuring fair, merit-based selection processes that enable the best scientific minds—regardless of background—to contribute to advancing public health solutions worldwide. We provide reasonable accommodations to individuals with disabilities and uphold policies that create an inclusive and collaborative work environment.

Brief Job Overview

The Senior Marketing Manager will lead B2B and B2C marketing and develop strategic marketing plans to drive growth of USP’s Dietary Supplement Verification Program and future growth priorities. This includes shaping novel, integrated marketing strategies and tactics across key stakeholder segments to drive awareness, program enrollment and deliver measurable business outcomes. This individual will be responsible for developing multi-channel communications through compelling content, messaging and other supporting materials that demonstrate the value of USP Verification. This manager will apply visionary thinking, flawlessly execute tactical deliverables, and optimize along the way to evolve with industry trends and the competitive landscape, ensuring effective delivery of our brand promise. The Sr. Marketing Manager will provide oversight of digital marketing campaigns and outreach to consumers, healthcare practitioners, customers and prospects in service of business objectives, including driving preference for USP Verification, pipeline enrichment and relevancy. This manager will work collaboratively with the external agencies, the Verification Team and other internal functions (science, global communications, stakeholder engagement, strategic insights, legal, finance and accounting, etc.) to ensure alignment and consistency and deliver maximum impact. Additionally, this individual will support customers enrolled in the program with key content and marketing materials related to USP Verification.

This is a remote position that requires 10-20% travel to conferences, USP Headquarters, and/or customer sites. The new hire must reside in one of the following states: MD, VA, PA, DC, NC, FL, KS, IL, MI, MN, or CA.

How will YOU create impact here at USP?

As part of our mission to advance scientific rigor and public health standards, you will play a vital role in increasing global access to high-quality medicines through public standards and related programs. USP prioritizes scientific integrity, regulatory excellence, and evidence-based decision-making to ensure health systems worldwide can rely on strong, tested, and globally relevant quality standards.

Additionally, USP’s People and Culture division, in partnership with the Equity Office, invests in leadership and workforce development to equip all employees with the skills to create high-performing, inclusive teams. This includes training in equitable management practices and tools to promote engaged, collaborative, and results-driven work environments.

Responsibilities

• Develop and lead the marketing strategy for USP’s Dietary Supplement Verification Program and future growth priorities, translating business objectives into measurable outcomes that address short-, medium- and long-term priorities


• Create integrated and innovative marketing plans that effectively reach and engage the Program’s unique stakeholder segments, build brand equity, increase brand relevance, enrich pipeline opportunities, and drive revenue.


• Evaluate new channels, outreach approaches and engagement models to improve performance across KPIs and cut through increasingly crowded markets to reach key segments while evaluating ROI.


• Introduce innovative tactics while remaining aligned with organizational values, regulatory requirements, and brand standards


• Research and review relevant market data to stay on top of industry trends and competitor movements, pulling in learnings to support optimization of marketing strategies and campaigns


• Collaborate and support the sales team through creation of messaging and resources that support prospecting and customer conversations


• Partner effectively with campaign managers, agencies, and cross-functional colleagues to implement strategies and campaigns, and identify alignment opportunities across USP


• Balance big-picture vision with operational rigor and executional discipline


• Develop and present key strategies and plans to USP leadership teams, key stakeholders and customers

Who is USP Looking For?

The successful candidate will have a demonstrated understanding of our mission, commitment to excellence through inclusive and equitable behaviors and practices, ability to quickly build credibility with stakeholders, along with the below competencies and experience.

• A bachelor’s degree or equivalent professional experience in marketing, business, or related field.


• 8+ years of related work experience with a minimum of 3 years in product marketing, brand management or communications, preferably within healthcare, non-profit or consumer products.


• Experience developing marketing and communications plans for B2B, B2C and B2B2C Services.

Additional Desired Preferences

• Master’s degree or higher in the related field


• Excellent written and verbal communication skills with the ability to communicate at all levels in the organization.


• Results oriented with a track record of success in marketing commensurate with experience level


• Ability to patiently listen, gather customer/stakeholder insights and respond with creative solutions.


• A solid project management and process-driven approach to leading projects and teams.


• Strong ability to develop relationships and work collaboratively within a cross-functional environment.


• Ability to handle multiple priorities in a fast-paced environment.


• Strong analytical skills and strategic thinking


• Ability to interpret data and synthesize data and develop reporting tools.


• Proficiency with Microsoft Office, relational databases, data structure, data query, analysis and reporting.


• Global mindset and ability to travel - up to 20%.

Supervisory Responsibilities

None, this is an individual contributor role.

Benefits

USP provides the benefits to protect yourself and your family today and tomorrow. From company-paid time off and comprehensive healthcare options to retirement savings, you can have peace of mind that your personal and financial well-being is protected.

Compensation

Base Salary Range: USD $126,250 – 171,578 annually.

Target Annual Bonus: % Varies based on level of role.

Individual compensation packages are based on various factors unique to each candidate’s skill set, experience, qualifications, equity and other job-related reasons.

Note

As part of the recruitment process, USP's Global Talent Acquisition team may contact candidates through a variety of communication channels, including Microsoft Teams, telephone, email, and WhatsApp (voice calls and text messages). These communications may be used to schedule interviews, provide updates on application status, discuss career opportunities, and answer questions about employment with USP.

To help ensure timely communication, candidates are encouraged to keep their contact information current and to engage only with individuals who clearly identify themselves as authorized USP representatives. USP will never request payment, banking details, or other financial information as part of the hiring process.

Fraud Alert

USP is committed to protecting job seekers from recruitment fraud. Legitimate employment-related communications will come only from authorized USP representatives. If you are unsure whether a communication is authentic, please verify it through USP’s official careers website before sharing personal information.

Note: USP does not accept unsolicited resumes from 3rd party recruitment agencies and is not responsible for fees from recruiters or other agencies except under specific written agreement with USP.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.

Job Category Sales & Marketing

Job Type Full-Time