Senior Marketing Manager | Banking Growth & Team Lead

Freeman+Leonard; Dallas (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

Freeman+Leonard is seeking a Senior Marketing Manager in Dallas to lead integrated marketing programs that align with business goals. The role requires 10+ years in commercial banking and relocation to the DFW area. You will translate priorities into campaigns, communications, and sales tools across markets.

You’ll partner with senior leaders to guide strategy, supervise a marketing team, and drive multi-channel executions across digital and traditional channels.

Qualifications

• Bachelor’s degree in marketing, communications, advertising, or a related discipline.
• 10–15 years of progressive marketing experience; financial services marketing experience strongly preferred.
• 3–5 years of experience managing and developing direct reports.
• Demonstrated ability to connect marketing strategy with day‑to‑day execution across multiple channels.

Responsibilities

• Develop and execute marketing plans aligned with business objectives and local market needs.
• Manage multiple initiatives from initial planning through launch, overseeing timelines, deliverables, and results.
• Lead, coach, and develop a marketing team while coordinating with colleagues across creative, communications, digital, and events.
• Partner with business leaders and customer-facing teams to identify marketing opportunities and recommend effective approaches.
• Oversee customer and employee communications covering product updates, operational changes, compliance‑related topics, and other business developments.
• Guide the development of sales presentations, promotional materials, and content for physical and digital channels.
• Maintain consistent messaging, visual standards, and accuracy across marketing materials.
• Direct paid advertising programs across digital, print, broadcast, and out‑of‑home channels, including creative development, execution, and performance reporting.
• Manage relationships with agencies, media contacts, and other external marketing partners.
• Collaborate on customer events and local marketing activities that support business relationships and brand visibility.
• Oversee email campaigns and marketing content within customer-facing digital platforms.
• Adjust marketing priorities and plans based on stakeholder input, campaign performance, and evolving business needs.

Skills

Strategic marketing

Team leadership

Campaign management

Stakeholder collaboration

Writing and presentation

Analytical thinking

Education

Bachelor's degree in marketing or related field

Tools

Microsoft Office

Content Management Systems

Internal collaboration platforms

Job description

Freeman+Leonard is seeking a Senior Marketing Manager in Dallas to lead integrated marketing programs that align with business goals. The role requires 10+ years in commercial banking and relocation to the DFW area. You will translate priorities into campaigns, communications, and sales tools across markets.

You’ll partner with senior leaders to guide strategy, supervise a marketing team, and drive multi-channel executions across digital and traditional channels.