Senior Marketing Manager, AI-Driven Digital Strategy Remote

CHCP Healthcare and Educational Services LLC

Houston (TX)

Remote

USD 110,000 - 150,000

Full time

14 days+

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Benefits offered by this job

Medical

Vision

Employer-Paid Life Insurance

Short-Term Disability (STD)

Long-Term Disability (LTD)

Flexible Spending Accounts (FSA/LFSA)

Health Savings Account (HSA)

HSA Employer Contribution

Critical Illness

Hospital Indemnity

401(k)

401(k) Employer Match

Paid Holidays

Floating Holiday

Mental Health Day

Referral Bonus Program

Tuition Assistance Program (TAP)

Job summary

CHCP (The College of Health Care Professions) seeks a Senior Marketing Manager, Integrated Digital Marketing to lead cross-channel strategies spanning Paid Search, SEO, and social media. This remote role lets you collaborate with a passionate team while Texas-wide flexibility supports AI-driven marketing and automation aligned with organizational goals.

You will provide senior-level analytical oversight, partner with senior leadership, manage agencies, and drive full-funnel performance

Qualifications

Bachelor's degree in Marketing, Business, or related field or equivalent experience.
Experience in digital marketing with Paid Search, SEO, and Social Media.
Experience managing agencies or external partners.
Experience working with AI-driven marketing platforms and automated media systems.
Full-funnel performance and conversion optimization experience.
Experience in highly regulated or performance-driven industries.
Proficiency in Microsoft Office (Excel, Outlook, Word) and data entry.
Experience with GA4, Google Ads, Meta Ads, marketing automation software, CRM software (Velocify and Anthology are a plus).

Responsibilities

Plan, manage, and optimize integrated marketing initiatives across Paid Search, SEO, and Paid/Unpaid Social Media.
Ensure alignment across channels to support full-funnel objectives, including awareness, lead generation, conversion, and business outcomes.
Serve as a unifying point of coordination across Paid and Organic efforts to build cohesiveness and increase efficiency.
Act as a strategic partner to the AVP of Paid Search and Enrollment Marketing and the AVP of SEO, supporting execution of AI-enabled, automated, and data-driven strategies.
Lead complex, cross-channel initiatives through completion, ensuring timelines, priorities, and outcomes are met.
Support co-ownership of Social Media strategies (Paid and Unpaid) in partnership with both AVPs.
Provide senior-level analytical oversight across channels, translating complex performance data into actionable insights.
Improve analytics and reporting frameworks to enhance clarity, consistency, and decision-making.
Support full-funnel measurement and performance optimization.
Lead routine agency performance management processes, including goal alignment, performance reviews, and optimization discussions.
Ensure agencies operate against clear strategic objectives and KPIs, reducing tactical burden on AVP leadership.
Monitor industry trends, platform changes, and emerging best practices to inform strategy.
Partner with internal teams to ensure marketing efforts align with organizational goals.