Senior Marketing Manager

Prismoakpartners; United States; Remote; USD 15,000 - 23,000; Full time

Benefits offered by this job

Flexible working arrangements

Remote in India or hybrid options

Performance-based bonuses

Job summary

Prismoakpartners seeks an India Marketing Lead to own the go-to-market strategy, blending digital, influencer partnerships and offline campaigns to fuel user acquisition in a priority market. You will lead cross-functional efforts with product, operations and data teams, manage budgets, measure ROI, CAC, LTV and ROAS, and scale successful campaigns while navigating regulatory policies.

Remote within India or hybrid arrangements are negotiable, with travel as required.

Qualifications

• 3+ years in marketing or growth roles; 5+ years with budget or team ownership preferred for Lead level

Responsibilities

• Develop India go-to-market strategy with segmentation, positioning, priorities and growth plans.
• Lead integrated marketing across paid digital channels, social media, content, offline activations and OOH.
• Build and manage relationships with influencers, creators, talent agencies and advertising partners.
• Own marketing budget allocation and optimize ROI, CAC, LTV, ROAS and payback with retention/quality analysis.
• Identify opportunities to scale campaigns and test new acquisition approaches.
• Partner with product, operations, data and business development to improve localization and user journey.
• Ensure campaigns comply with advertising requirements and platform policies.

Skills

Digital marketing

Growth marketing

Influencer partnerships

Budget ownership

Analytics

Team leadership

English & Hindi

Tools

Paid media platforms

Job description

India Marketing Lead / Senior Marketing Manager IndiaLocation:

Kolkata preferred; Mumbai or Bengaluru also considered Employment Type: Full-time Work Arrangement: Remote within India or hybrid arrangements are negotiable, with travel as required.

About the Role

We are expanding our gaming business in India and are looking for a hands-on marketing leader to drive market entry and scalable growth. You will own the India go-to-market strategy, bringing together digital marketing, creator partnerships and offline campaigns to deliver measurable user acquisition and sustainable business results.This is an opportunity to shape a priority market, influence key growth decisions and build local marketing capabilities.

Key Responsibilities

• Develop and execute the India go-to-market strategy, including audience segmentation, positioning, regional priorities and growth plans.
• Lead integrated marketing across paid digital channels, social media, content, offline activations and out-of-home advertising.
• Build and manage relationships with influencers, micro-creators, community advocates and talent agencies, covering sourcing, negotiation, contracting, campaign delivery and performance reviews.
• Own marketing budget allocation and optimize ROI, CAC, LTV, ROAS and payback periods, supported by retention and user-quality analysis.
• Identify opportunities to scale successful campaigns, improve underperforming channels and test new acquisition approaches.
• Partner with product, operations, data and business development teams to improve localization and the user journey.
• Ensure campaigns meet applicable advertising requirements and platform policies.

Requirements & Qualifications

• At least 3 years of relevant marketing or growth experience; 5+ years and demonstrated budget or team ownership are preferred for Lead-level consideration.
• A track record in gaming, sports entertainment or consumer internet businesses. Experience at Dream11, Games24x7, MPL or a comparable platform is a plus.
• An established network of India-based influencers, creators, talent agencies and advertising partners, with proven experience delivering campaigns.
• Experience across digital acquisition and offline marketing, with the ability to take projects from strategy through execution and evaluation.
• Strong analytical skills and a practical understanding of acquisition economics, attribution, retention and marketing returns.
• Fluency in English and Hindi for local partner negotiations and cross-functional collaboration.
• A proactive, accountable approach and the ability to thrive in a fast-moving environment.

What We Offer

• Competitive compensation based on experience and scope of responsibility.
• Performance-based bonuses linked to clearly defined business goals.
• The opportunity to shape growth in a core market and contribute to key marketing decisions.
• Flexible working arrangements and collaboration with an international team.
• Scope to expand your responsibilities and build a team as the business grows.