Head of Growth & Distribution – India

TTUKoffer; United States; Remote; USD 6,300 - 13,000; Full time

Job summary

TTUKoffer is seeking a Head of Growth & Distribution to lead the India expansion from Mumbai (preferred) with Bengaluru as a secondary location. This senior role demands building a new growth and distribution organization, integrating online and offline channels, and delivering go-to-market plans across multiple cities.

The candidate will recruit leaders, establish processes, KPIs, and scalable operating models while directly partnering with founders on market expansion.

Qualifications

• Strong experience in the Indian market, incl. local practices and customer behaviour.
• Proven experience building sales, distribution, direct marketing, field-sales or customer-acquisition org from scratch.
• Experience recruiting and developing managers and team leaders.
• Experience managing multi-city, multi-state or nationwide operations.
• Understanding of direct selling, channel distribution, field sales, market activation, referral/affiliate marketing, community growth and sales-network development.

Responsibilities

• Develop and execute the India growth and distribution strategy.
• Build the Growth & Distribution organisation from the ground up.
• Recruit, develop and manage managers and teams.
• Establish procedures, reporting systems and management routines.
• Design KPIs, incentive plans and career development pathways.
• Build and optimise customer-acquisition channels (field marketing, direct sales, referrals, affiliates, community marketing, brand ambassadors).
• Identify market-entry opportunities across Indian cities and regions.
• Lead go-to-market plans and local execution.
• Develop recruitment, onboarding and leadership development systems.
• Test channels, assess performance and improve efficiency.
• Work with founders on India market expansion.
• Personally lead initial implementation.

Skills

Growth strategy

Sales leadership

Channel distribution

Direct sales

Market activation

Team leadership

Stakeholder management

Cross-functional communication

Job description

Head of Growth & Distribution — IndiaLocation: Mumbai preferred; Bengaluru consideredEmployment Type: Full-timeSeniority: Senior Management / Business HeadTravel: Regular travel across India

About the OpportunityWe are hiring a senior commercial leader to build and scale a new Growth & Distribution organisation in India.

This is a zero-to-one leadership role for someone who has successfully created sales, distribution, direct marketing, field promotion or customer-acquisition organisations from the ground up.

The successful candidate will design the India growth strategy, recruit and develop local leaders, establish operating systems and build a scalable online-and-offline customer-acquisition model.

This is not a role focused only on digital advertising or managing an established team. We are looking for an entrepreneurial organisation builder who can turn strategy into practical execution.

Key Responsibilities

• Develop and execute the India growth and distribution strategy.
• Build the local Growth & Distribution organisation from the ground up.
• Recruit, develop and manage managers, team leaders and execution teams.
• Establish the organisational structure, operating procedures, reporting systems and management routines.
• Design KPIs, incentive plans, performance-management systems and career-development pathways.
• Build and optimise customer-acquisition channels, including:
• Field marketing and local activation
• Direct sales
• Referral programmes
• Affiliate partnerships
• Community marketing
• Brand ambassador programmes
• Distribution and channel partnerships

• Identify suitable market-entry opportunities across different Indian cities and regions.
• Design practical go-to-market and local execution plans for different projects.
• Build recruitment, onboarding, training and leadership-development systems.
• Test new channels, assess performance and improve customer-acquisition efficiency.
• Develop repeatable operating models that can be expanded into additional cities.
• Work closely with founders and senior stakeholders on India market expansion.
• Personally lead the initial implementation rather than acting only as a strategic adviser.

Candidate Requirements

• Strong experience in the Indian market, including local business practices, regional differences and customer behaviour.
• Proven experience building a sales, distribution, direct marketing, field-sales or customer-acquisition organisation from scratch.
• Experience recruiting and developing managers and team leaders.
• Demonstrated success managing multi-city, multi-state or nationwide operations.
• Strong understanding of several of the following:
• Direct selling
• Channel distribution
• Field sales or field marketing
• Market activation
• Referral marketing
• Affiliate marketing
• Community growth
• Sales-network development
• Market expansion
• Online-and-offline customer acquisition

• Experience establishing operating procedures, KPIs, incentive systems and management processes.
• Strong commercial judgement and entrepreneurial mindset.
• Comfortable working in an early-stage or rapidly changing environment.
• Able to balance strategic planning with hands‑on execution.
• Strong stakeholder‑management and cross-functional communication skills.
• Willing to travel regularly across India.

Preferred BackgroundCandidates from one or more of the following industries are encouraged to apply:

• Direct selling
• Insurance distribution
• Financial services
• Fintech and payments
• Telecommunications
• FMCG
• Consumer products
• Retail and chain operations
• Franchise businesses
• Consumer internet
• O2O operations
• Field sales and market activation
• Channel distribution

Additional Advantages

• Experience working with Chinese companies, founders or management teams.
• Understanding of Chinese business culture.
• Experience supporting China–India cross-border projects.
• Mandarin communication ability.
• Experience in a start‑up or rapidly growing company.
• Existing networks in Indian sales, distribution, direct selling or field marketing.

What Makes This Role Different

• Opportunity to build the India organisation from the beginning.
• Direct exposure to founders and senior decision-makers.
• Broad ownership across strategy, organisation building and market execution.
• Opportunity to design a scalable model rather than inherit a mature structure.
• Potential to expand the business across multiple Indian cities and regions.