Senior Marketing Manager

Ptera; New York (NY); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

International offices

Global collaboration

Modern offices

Healthy snacks

Young team

Job summary

Ptera in New York seeks a Senior Marketing Manager to own the marketing function end-to-end, from strategy to hands-on execution, including content, campaigns, tools, and analytics.

You’ll build integrated campaigns for multiple clients, set KPIs, optimize funnels, and drive measurable business outcomes while maintaining brand integrity.

The role blends strategic leadership with practical delivery, from landing pages to automation, data tagging, and cross-functional collaboration.

Qualifications

• 5+ years of marketing experience with strategy ownership.
• Proven track record delivering multi-channel campaigns.
• Hands-on with marketing tools and analytics.
• Strong English copywriting and communication.

Responsibilities

• Develop and own end-to-end marketing strategy.
• Plan and execute full-funnel campaigns across channels.
• Oversee marketing operations, tooling, and integration.
• Create content for social, blog, website, and materials.
• Analyze data, run experiments, and report insights.

Skills

Marketing strategy

Multi-channel campaigns

Marketing analytics

Copywriting & content

Tech tools & platforms

Cross-functional collaboration

Tools

GA4

GTM

LinkedIn Ads

CMSs

AI content tools

Job description

We’re seeking a “Senior Marketing Manager” to take full ownership of our marketing function, from strategic planning to technical execution. This role is ideal for someone who combines creativity with systems thinking, understands how to move fast without breaking brand trust, and thrives on delivering measurable business outcomes. As our Senior Marketing Manager, you’ll lead the strategy, execution, and evolution of all marketing initiatives, for both Ptera and selected client projects. You’ll develop integrated campaigns, and be hands-on with content, tools, automation, analytics, and growth experiments. This role blends strategic ownership with hands-on execution: you’ll define the direction while also being ready to build the landing page, draft the LinkedIn post, or set up a new tool integration.

Key Responsibilities

MARKETING STRATEGY

• Develop and own the end-to-end marketing strategy, aligning it with company objectives and industry trends
• Define marketing standards across messaging, design, content formats, and tone
• Collaborate cross-functionally with product, sales, and client delivery teams to ensure aligned go-to-market execution
• Recommend and implement scalable processes, technologies, and workflows

CAMPAIGN DEVELOPMENT & EXECUTION

• Plan and execute full-funnel, multi-channel campaigns across social, content, email, SEO, events, paid media, and more
• Define and track campaign goals, budgets, timelines, and KPIs; adjusting in real time based on performance data
• Tailor campaigns for different verticals (e.g., fintech, financial services, advisory firms), buyer personas, and lifecycle stages
• Ensure campaigns are properly tracked (UTMs, pixels, tags) and integrated with CRM and analytics tools

MARKETING OPERATIONS & TOOLING

• Evaluate and implement marketing tools (CRM, CMS, automation, analytics, etc.) based on business needs
• Own the marketing tech stack and ensure tools are integrated and maintained (e.g. GA4, ChatGPT, LinkedIn Ads, Google Tag Manger etc.)
• Introduce AI tools and automation to accelerate content creation, personalization, segmentation, reporting, and internal workflows
• Maintain quality and consistency across platforms and touchpoints

CONTENT & BRAND MARKETING

• Plan, create, and oversee the production of content for social, blog, website, email, sales decks, and video
• Ensure brand consistency and message clarity across all channels and formats
• Drive thought leadership initiatives by co-creating content with internal experts and partners
• Optimize content for SEO, engagement, and conversion

ANALYTICS & OPTIMIZATION

• Set up dashboards and reporting for campaign and overall marketing performance
• Analyze audience behavior and campaign outcomes to inform decision-making
• Propose and execute A/B tests, funnel improvements, and creative experiments
• Report progress and strategic insights to leadership regularly

Required Skillset & Qualifications

• 5+ years of experience in marketing, including experience owning marketing strategy and execution
• Proven ability to create and lead multi-channel campaigns, from strategy to execution
• Hands-on experience with core marketing tools and platforms (e.g. GA4, GTM, LinkedIn Ads, CMSs, AI content tools)
• Strong analytical and technical marketing skills (tagging, attribution, automation, integrations)
• Excellent English copywriting and content direction abilities
• Strong strategic thinking, communication, and prioritization skills
• Experience in tech, B2B, SaaS, or a digital/innovation environment

Nice to Have

• Familiarity with IT Managed Services, fintech, consulting & advisory firms
• Experience working with colleagues and clients in multiple international locations
• Experience coordinating external vendors and contractors
• Ability to design light assets or work with tools like Canva, Figma, or Loom
• Knowledge of AI-driven marketing trends and tools (e.g., content generation, predictive segmentation, chatbots)

What We Offer

• International working environment with offices in Prishtina and New York.
• Collaboration with global brands and companies.
• Attractive office spaces and workstations with state-of-the-art equipment.
• Healthy snacks and refreshments.
• A young and dynamic team with an enormous spirit.