Marketing Manager

PP Desenvolvimento de Carreira; Illinois; On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

Competitive compensation

Comprehensive benefits package

Career progression opportunities

Professional development

Job summary

PP Desenvolvimento de Carreira seeks a Marketing Manager to lead strategic marketing initiatives and drive brand growth. You will plan, execute, and optimize campaigns across digital and traditional channels while collaborating with sales, product, and management teams.

The role requires strong leadership, analytical skills, and experience in multi-channel marketing; a Bachelor’s in Marketing or related field is preferred. Expect budget ownership and opportunities for career progression.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field preferred.
• Experience leading marketing teams and campaigns across multiple channels.
• Strong knowledge of integrated marketing strategies and brand management.

Responsibilities

• Develop and implement comprehensive marketing strategies aligned with business goals.
• Plan, execute, and manage marketing campaigns across digital and traditional channels.
• Conduct market research and competitor analysis to identify opportunities.
• Oversee digital marketing activities including SEO/SEM, email, and social media.
• Manage marketing budgets and measure ROI.
• Lead, mentor, and manage the marketing team.

Skills

Leadership

Marketing strategy

Campaign management

SEO/SEM

Marketing analytics

Budget management

Cross-functional collaboration

Communication

Project management

Content creation

Digital advertising

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Ads

Meta Ads Manager

CRM platforms

Marketing automation software

Excel

PowerPoint

Job description

We are looking for a creative, strategic, and results-driven Marketing Manager to join our team! The ideal candidate will have strong leadership skills, a deep understanding of marketing strategies, and the ability to develop innovative campaigns that strengthen brand awareness and drive business growth. You will be responsible for planning and executing marketing initiatives, managing promotional campaigns, analyzing market trends, and identifying opportunities to attract new customers and increase customer engagement. Working closely with the sales, product, and management teams, you will help strengthen the company's market position, optimize marketing performance, and achieve long-term business objectives.

• Develop and implement comprehensive marketing strategies aligned with the company's business goals and growth objectives.
• Plan, execute, and manage marketing campaigns across digital, traditional, and other relevant marketing channels.
• Conduct market research and competitor analysis to identify customer needs, industry trends, and potential business opportunities.
• Develop and maintain brand positioning, messaging, and marketing guidelines to ensure consistent brand communication.
• Oversee digital marketing activities, including search engine optimization (SEO), search engine marketing (SEM), email marketing, and social media campaigns.
• Manage the company's social media presence, website content, promotional materials, and other marketing communication channels.
• Collaborate with the sales team to develop lead generation strategies, support customer acquisition, and improve conversion rates.
• Plan and coordinate product launches, promotional events, trade shows, exhibitions, and other marketing activities.
• Manage marketing budgets, allocate resources effectively, and monitor campaign spending to maximize return on investment (ROI).
• Analyze marketing performance metrics, including website traffic, engagement rates, lead generation, conversion rates, and campaign effectiveness.
• Develop customer segmentation strategies and targeted marketing initiatives to reach relevant audiences.
• Lead, mentor, and manage the marketing team to achieve departmental objectives and maintain high performance.
• Work with designers, content creators, agencies, and external partners to develop engaging marketing materials and campaigns.
• Oversee the creation of marketing content, advertisements, presentations, brochures, and promotional communications.
• Monitor customer feedback, market developments, and competitor activities to identify opportunities for improvement.
• Develop strategies to strengthen customer relationships, improve customer retention, and increase brand loyalty.
• Prepare marketing reports, campaign analyses, and strategic recommendations for senior management.
• Evaluate emerging marketing technologies, tools, and industry best practices to improve campaign effectiveness.
• Ensure all marketing activities comply with company policies, brand guidelines, and applicable advertising regulations.
• Identify opportunities to improve marketing processes, enhance campaign performance, and support sustainable business growth.
• Establish key performance indicators (KPIs) and regularly evaluate marketing team performance against business objectives.
• Proven experience as a Marketing Manager, Senior Marketing Executive, Marketing Strategist, or in a similar marketing role.
• Strong knowledge of marketing principles, brand management, market research, and integrated marketing strategies.
• Demonstrated experience planning and executing successful marketing campaigns across multiple channels.
• Excellent leadership, communication, presentation, and project management skills.
• Strong understanding of digital marketing platforms, social media management, content marketing, and online advertising.
• Experience with marketing analytics tools such as Google Analytics, Google Ads, Meta Ads Manager, or similar platforms is an advantage.
• Ability to analyze marketing data, interpret performance metrics, and make data-driven decisions.
• Strong creative thinking, problem-solving, and strategic planning abilities.
• Experience managing marketing budgets, campaign timelines, and external agency relationships.
• Good understanding of customer segmentation, lead generation, conversion optimization, and customer retention strategies.
• Excellent written and verbal communication skills, with the ability to develop compelling marketing messages.
• Ability to collaborate effectively with sales, product development, design, and other business teams.
• Proficiency in Microsoft Office applications, particularly Excel and PowerPoint, for reporting and presentations.
• Familiarity with SEO, SEM, CRM platforms, email marketing tools, and marketing automation software is an advantage.
• A bachelor's degree in Marketing, Business Administration, Communications, or a related field is preferred.
• Previous experience in brand development, product marketing, campaign management, or market expansion is an advantage.
• Knowledge of marketing trends, consumer behavior, and emerging digital technologies is an advantage.
• Ability to manage multiple projects simultaneously and perform effectively in a fast-paced environment.

What We Offer

• An opportunity to shape marketing strategies and contribute directly to business growth and brand development.
• A collaborative and supportive working environment that encourages creativity, innovation, and teamwork.
• Opportunities to develop strategic marketing, leadership, and business management skills.
• Exposure to digital marketing, brand strategy, customer acquisition, and integrated marketing campaigns.
• Career progression into Senior Marketing Manager, Head of Marketing, Marketing Director, Commercial Director, or Chief Marketing Officer (CMO) roles.
• Training, mentorship, and ongoing professional development opportunities.
• Competitive compensation and a comprehensive benefits package.
• Opportunities to lead creative campaigns, explore new marketing channels, and develop innovative growth strategies.
• The opportunity to make a meaningful impact on brand awareness, customer engagement, market positioning, and company revenue.