Senior Marketing Manager

LHH Recruitment Solutions; Farmington Hills (MI); On-site; USD 120,000 - 180,000; Full time

Job summary

LHH Recruitment Solutions is seeking a Senior Marketing Manager to lead and optimize a multi-location real estate marketing function in the Metro Detroit area. This role blends strategic thinking with hands-on execution and requires delivering measurable outcomes across paid media, demand generation, and analytics.

The candidate will guide channel mix, budgets, and campaigns, acting as the marketing expert to executives and stakeholders, and will mentor a team of marketing professionals while

Qualifications

• 7+ years of marketing leadership experience.
• Proven success managing digital marketing, paid media, lead generation, and demand generation initiatives.
• Strong background in Google Ads, Meta/Facebook advertising, conversion optimization, and performance marketing.
• Experience analyzing customer acquisition funnels and marketing ROI.
• Demonstrated ability to translate marketing performance into actionable business insights.
• Experience working cross-functionally with sales, operations, and executive leadership teams.
• Prior people leadership experience, including managing direct reports and/or agency partners.

Responsibilities

• Lead overall marketing strategy across a large portfolio of residential real estate properties.
• Evaluate current marketing initiatives and develop data-driven recommendations to improve performance.
• Provide strategic guidance on channel mix, budget allocation, campaign effectiveness, and customer acquisition efforts.
• Act as the primary marketing expert and thought partner to executive leadership and operational stakeholders.
• Present marketing insights, recommendations, and performance metrics to leadership teams and property stakeholders.
• Oversee paid media programs including Google Ads, Meta/Facebook advertising, and related digital marketing channels.
• Develop and optimize lead generation strategies to improve both lead quality and lead volume.
• Analyze full-funnel performance, conversion rates, customer journeys, and marketing attribution.
• Identify drop-off points within the lead funnel and implement improvements to increase conversions.
• Establish meaningful KPIs and reporting frameworks that measure true business outcomes rather than vanity metrics.
• Monitor marketing ROI and evaluate the effectiveness of marketing investments.
• Assess campaign performance across multiple markets, properties, budgets, and audience segments.
• Provide actionable insights and recommendations based on data analysis.
• Partner with sales and operational teams to align marketing initiatives with revenue and occupancy goals.
• Develop dashboards and reporting processes that improve visibility into marketing performance.
• Lead and mentor a team of marketing professionals, digital specialists, and creative resources.
• Evaluate organizational structure, workflows, and team responsibilities to ensure the marketing function is positioned for long-term success.
• Collaborate with internal stakeholders and external partners to drive execution and continuous improvement.
• Assess opportunities for process improvements, resource allocation, and team optimization.

Skills

Paid media

Demand generation

Conversion optimization

Marketing analytics

Team leadership

Tools

Google Ads

Meta/Facebook Ads

Job description

Location: Onsite (5 Days Per Week) | Metro Detroit Area

We are seeking a strategic and hands-on Senior Marketing Manager to lead and optimize a multi-location real estate marketing function. This individual will serve as the organization's marketing subject matter expert, driving marketing strategy, lead generation performance, digital advertising effectiveness, team leadership, and ROI analysis across a large portfolio of properties.

The ideal candidate will bring deep expertise in paid media, demand generation, conversion optimization, marketing analytics, and team leadership AND have measurable results achieved such as lead growth, revenue impact, conversion improvements, traffic increases or other measurable outcomes.

This role offers a unique opportunity to evaluate existing marketing programs, identify opportunities for improvement, and build scalable strategies that directly impact business growth.

Key Responsibilities

• Lead overall marketing strategy across a large portfolio of residential real estate properties.
• Evaluate current marketing initiatives and develop data-driven recommendations to improve performance.
• Provide strategic guidance on channel mix, budget allocation, campaign effectiveness, and customer acquisition efforts.
• Act as the primary marketing expert and thought partner to executive leadership and operational stakeholders.
• Present marketing insights, recommendations, and performance metrics to leadership teams and property stakeholders.

Demand Generation & Digital Marketing

• Oversee paid media programs including Google Ads, Meta/Facebook advertising, and related digital marketing channels.
• Develop and optimize lead generation strategies to improve both lead quality and lead volume.
• Analyze full-funnel performance, conversion rates, customer journeys, and marketing attribution.
• Identify drop-off points within the lead funnel and implement improvements to increase conversions.
• Establish meaningful KPIs and reporting frameworks that measure true business outcomes rather than vanity metrics. [

Analytics & Performance Management

• Monitor marketing ROI and evaluate the effectiveness of marketing investments.
• Assess campaign performance across multiple markets, properties, budgets, and audience segments.
• Provide actionable insights and recommendations based on data analysis.
• Partner with sales and operational teams to align marketing initiatives with revenue and occupancy goals.
• Develop dashboards and reporting processes that improve visibility into marketing performance.
• Lead and mentor a team of marketing professionals, digital specialists, and creative resources.
• Evaluate organizational structure, workflows, and team responsibilities to ensure the marketing function is positioned for long-term success.
• Collaborate with internal stakeholders and external partners to drive execution and continuous improvement.
• Assess opportunities for process improvements, resource allocation, and team optimization.

Required Experience

• 7+ years of marketing leadership experience.
• Proven success managing digital marketing, paid media, lead generation, and demand generation initiatives.
• Strong background in Google Ads, Meta/Facebook advertising, conversion optimization, and performance marketing.
• Experience analyzing customer acquisition funnels and marketing ROI.
• Demonstrated ability to translate marketing performance into actionable business insights.
• Experience working cross-functionally with sales, operations, and executive leadership teams.
• Prior people leadership experience, including managing direct reports and/or agency partners.

Preferred Experience

• Experience within commercial or residential real estate is highly desirable but not required.
• Candidates from hospitality, multi-location, franchise, retail, property management, or other distributed-location environments are encouraged to apply.
• Experience managing marketing efforts across multiple markets, locations, properties, or business units.

Equal Opportunity Employer/Veterans/Disabled

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The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements, including, as applicable:

The California Fair Chance Act

Los Angeles City Fair Chance Ordinance

Los Angeles County Fair Chance Ordinance for Employers