Director of Marketing

Beacon Hill; Austin (TX); On-site; USD 130,000 - 195,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Paid leave

Job summary

Beacon Hill, a leading multi-site medical organization in northeast Austin, seeks a Director of Marketing to establish and lead its marketing function across facilities and markets. You will oversee branding, digital advertising, media buying, social media, grassroots outreach, analytics, budgeting, and vendor relationships.

This is a hands-on, visible leadership role based in Austin. You will mentor the internal team, collaborate with the CEO and external agency partners, and ensure marketing

Qualifications

• Bachelor's degree in Marketing, Communications, or related field required; advanced degree preferred.
• 5+ years in strategic marketing, branding, and campaigns across multiple channels.
• 2+ years in direct management, mentoring, and developing a marketing team.
• Proven expertise in paid digital advertising and media buying.
• Experience with grassroots/community-based marketing efforts.

Responsibilities

• Lead and develop the internal marketing team with clear goals, workflows, and accountability.
• Partner with CEO and executive leadership to shape the company-wide marketing strategy.
• Build scalable processes and department structure to enable growth across facilities and markets.
• Direct brand strategy across digital channels, social, billboards, collateral, and community initiatives.
• Develop and oversee paid digital advertising across search, social, display, and programmatic channels.
• Oversee media buying strategies, pricing, budgets, and performance with external agencies/vendors.
• Lead grassroots marketing efforts including local events, partnerships, and outreach.
• Set annual/quarterly goals and budgets; report performance to executives and the board.
• Analyze campaign ROI across channels to improve targeting, creative, and resource allocation.
• Manage department operations, budgeting, invoices, vendor contracts, reporting, and timelines.

Skills

Team leadership

Brand strategy

Paid digital advertising

Media buying

Analytics & KPIs

Budgeting

Vendor management

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Communications

Advanced degree preferred

Tools

Zoho CRM

Google Workspace

Microsoft Office

Job description

Our client, a leading multi-site medical organization located in northeast Austin, is seeking a Director of Marketing to establish and lead the strategic direction of its marketing function across multiple facilities and markets. This individual will oversee branding, paid digital advertising, media buying, social media, grassroots marketing, community outreach, analytics, budgeting, vendor relationships, and departmental operations. The director will work closely with the CEO, mentor and develop the internal marketing team, partner with an external marketing agency, and ensure marketing investments support patient-volume growth and broader organizational goals.

This is a visible, hands-on leadership opportunity for someone who can build a marketing function from the ground up, establish scalable processes, and move comfortably between strategy, team leadership, and day-to-day execution. The position is based in northeast Austin, maintains core hours of 7:30 a.m.-4:00 p.m., and is a direct hire opportunity.

Job Responsibilities:

• Lead, coach, mentor, and develop the internal marketing team while establishing clear goals, workflows, and accountability standards.
• Partner directly with the CEO and executive leadership to develop and execute the company's overall marketing strategy.
• Build scalable marketing processes and departmental structure to support continued growth across multiple facilities and markets.
• Direct brand strategy across digital channels, social media, billboards, marketing collateral, facilities, outside vendors, and community initiatives.
• Develop and oversee paid digital advertising across search, social, display, programmatic, and geo-targeted channels.
• Manage media-buying strategies and external agency and vendor relationships, including pricing, placements, budgets, and performance expectations.
• Lead grassroots and community-based marketing efforts, including local events, sponsorships, partnerships, education programs, and facility-specific outreach.
• Set annual and quarterly marketing goals, KPIs, and budgets while presenting performance updates to executive leadership and the board.
• Analyze campaign performance and ROI across digital, traditional, grassroots, and community channels to improve targeting, creative strategy, and resource allocation.
• Oversee marketing operations, including departmental budgeting, invoices, vendor contracts, reporting, documentation, inventory, project timelines, and deliverables.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field required; an advanced degree is preferred.
• At least five years of progressive marketing experience across strategic planning, branding, advertising, and campaign execution.
• At least two years of experience directly managing, mentoring, and developing a marketing team.
• Demonstrated expertise in paid digital advertising and media buying across search, social, display, and related channels.
• Experience developing and executing grassroots, community-based, or local-market marketing programs.
• Proven ability to build marketing strategy and departmental processes from the ground up while remaining actively involved in execution.
• Strong analytical skills and experience using marketing data, dashboards, KPIs, and ROI reporting to guide decisions.
• Experience managing marketing budgets, external agencies, media partners, vendors, contracts, and departmental operations.
• Excellent written and verbal communication skills, including the ability to present strategies and results to executive leadership and board-level stakeholders.
• Strong proficiency with Microsoft Office, Google Workspace, and marketing or CRM platforms such as Zoho CRM.
• Highly organized and capable of balancing multiple projects, facilities, markets, deadlines, and competing priorities.
• Collaborative and hands-on leadership style, with the judgment to know when to execute independently and when to delegate.

Beacon Hill is an equal opportunity employer and individuals with disabilities and/or protected veterans are encouraged to apply.

California residents:

Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Completion of this form is voluntary and will not affect your opportunity for employment, or the terms or conditions of your employment. This form will be used for reporting purposes only and will be kept separate from all other records.

Benefits Information:

Beacon Hill offers a robust benefit package including, but not limited to, medical, dental, vision, and federal and state leave programs as required by applicable agency regulations to those that meet eligibility. Upon successfully being hired, details will be provided related to our benefit offerings.