Senior Marketing Manager

TrackVia, Inc.; Denver (CO); Hybrid; USD 120.000 - 135.000; Vollzeit

Zusammenfassung

TrackVia, Inc. is seeking a Sr. Marketing Manager to own the marketing engine, focusing on HubSpot-driven programs that turn interest into qualified pipeline.

You’ll partner with Sales and Customer Success to ensure clean, reliable data and strong lifecycle management. You will manage email, website, social, and paid search campaigns, build nurture paths, and deliver analytics to drive growth. The role requires a proactive, collaborative, remote-friendly marketer in a fast-paced PE-backed SaaS

Qualifikationen

• 5–7+ years in B2B marketing, including at least 3 years of hands-on HubSpot administration (not just use).
• Deep skill with HubSpot campaigns, email, workflows, lead scoring, lifecycle management, routing and reporting.
• Experience setting up the marketing-to-sales handoff and reporting on the full funnel.
• Analytical mindset that can turn data into recommendations.
• A sense of urgency and the ability to move fast.
• Experience with Claude, ChatGPT, Google, LinkedIn and other online tools.
• Effective communication skills; both verbal and written.
• Self-motivated, team-oriented, responsible, and focused on driving results.
• Self-directed and able to work independently in a remote work environment.
• Conscientious regarding deadlines and a strong sense of urgency.
• High attention to detail.
• Ability to manage competing priorities in a fast-paced environment.
• Hybrid Work Environment: Expected to be in office 3 days per week.

Aufgaben

• Execute email outreach and webinar programs in partnership with the Director of Demand Generation.
• Track and monitor inbound leads to ensure follow-up and conversion.
• Work with third party marketing teams to execute lead capture programs.
• Build HubSpot nurture programs to advance and qualify leads.
• Support the company’s social media presence (primarily LinkedIn today) including managing the monthly calendar, generating content, and engaging with thought leaders.
• Support Paid Search programs including monitoring, test and learn, and campaign optimization.
• Help with campaign project management ensuring the team hits key milestones and deadlines.
• Provide reports, analysis, and recommendations on marketing effectiveness of the website, email, social media, and all digital campaigns.

Kenntnisse

HubSpot administration

Lead scoring

Lifecycle management

Data-driven decisions

Cross-functional collaboration

Fast-paced environment

Tools

HubSpot

Google

LinkedIn

Claude

ChatGPT

Jobbeschreibung

About TrackVia

TrackVia is the field operations intelligence platform that helps organizations connect, control, and continuously improve mission-critical operations, bringing together field teams, operational workflows, and enterprise data into one real-time system. The company's configurable applications, mobile capabilities, and AI-powered insights automate work and turn operational data into actionable intelligence, helping teams adapt quickly without rigid point solutions or costly custom development.

Description

About TrackVia

TrackVia is the field operations intelligence platform that helps organizations connect, control, and continuously improve mission-critical operations, bringing together field teams, operational workflows, and enterprise data into one real-time system. The company's configurable applications, mobile capabilities, and AI-powered insights automate work and turn operational data into actionable intelligence, helping teams adapt quickly without rigid point solutions or costly custom development.

• We’re growing fast. Planning on 20-40% growth. Backed by Bow River Capital, we’re investing in marketing to keep that momentum going.
• Customers love us. Many have run their operations on TrackVia for 10+ years.
• You’ll have a big impact. You’ll execute on priorities that turn marketing into a sales pipeline. On a lean team, your work will show up directly in company results.
• You’ll work with leaders who want you to build. You’ll report to the SVP of Marketing and partner with Sales and Customer Success leadership.

The Role

We’re looking for a HubSpot expert who wants to own the marketing engine at a fast-growing, PE-backed SaaS company. You’ll build the programs, automation and reporting that turn interest into qualified pipeline, and you’ll help Sales and Customer Success run on clean, reliable data.

The Sr. Marketing Manager will own key digital channels, especially HubSpot, to drive awareness, engagement and pipeline. You will work in partnership with the Director of Demand Generation to develop execution strategies for digital touch points including the website, email, third party programs, social media, and paid search. This person will also be responsible for executing nurture campaigns, automating processes, database segmentation and reporting via HubSpot. This person will work in a fast pace, highly collaborative and fun Marketing team that is driving growth for the company. The goal of this role is to accelerate our growth, increase overall online presence, and to drive leads into highly qualified sales pipeline.

What You Will Do

• Execute email outreach and webinar programs in partnership with the Director of Demand Generation
• Track and monitor inbound leads to ensure follow-up and conversion
• Work with third party marketing teams to execute lead capture programs
• Build HubSpot nurture programs to advance and qualify leads
• Support the company’s social media presence (primarily LinkedIn today) including managing the monthly calendar, generating content, and engaging with thought leaders.
• Support Paid Search programs including monitoring, test and learn, and campaign optimization
• Help with campaign project management ensuring the team hits key milestones and deadlines
• Provide reports, analysis, and recommendations on marketing effectiveness of the website, email, social media, and all digital campaigns.

Requirements

• 5–7+ years in B2B marketing, including at least 3 years of hands‑on HubSpot administration (not just use)
• Deep skill with HubSpot campaigns, email, workflows, lead scoring, lifecycle management, routing and reporting
• Experience setting up the marketing-to-sales handoff and reporting on the full funnel.
• Analytical mindset that can turn data into recommendations
• A sense of urgency and the ability to move fast.
• Experience with Claude, ChatGPT, Google, LinkedIn and other online tools
• Effective communication skills; both verbal and written
• Self‑motivated, team‑oriented, responsible, and focused on driving results
• Self‑directed and able to work independently in a remote work environment
• Conscientious regarding deadlines and a strong sense of urgency
• High attention to detail
• Ability to manage competing priorities in a fast‑paced environment
• Hybrid Work Environment: Expected to be in office 3 days per week

Salary Range

$120,000 - $135,000 + 10% Bonus