Strategic B2B Marketing Leader — US Growth & Brand

TalentBridge; Charlotte (NC); On-site; USD 110,000 - 150,000; Full time

Job summary

TalentBridge is seeking a Senior Marketing Manager to lead U.S. marketing for a global industrial technology company, based in Charlotte, NC.

Shape strategy, strengthen brand presence, and accelerate growth while partnering with Sales, Engineering, Product Management, and executive leadership. You will drive demand generation, digital marketing, content, events, and sales enablement, and coordinate with the global marketing team in Germany.

Qualifications

• Bachelor's degree in marketing, business, engineering, or related field.
• 5–7+ years of progressive B2B marketing experience.
• Experience with CRM/marketing automation platforms such as Salesforce or HubSpot.
• Strong written and verbal communication skills.
• Experience managing budgets, projects, agencies, and cross-functional initiatives.

Responsibilities

• Develop and execute marketing strategies to strengthen the company's position in key industrial markets.
• Lead demand generation programs across digital, social, content, email, print, and events.
• Create sales tools, technical collateral, case studies, and ROI content.
• Partner with Sales and cross-functional teams to support pipeline growth.
• Translate complex products into compelling customer messaging and support product launches.

Skills

B2B Marketing

Strategic Marketing

Demand Generation

Sales Enablement

Digital Marketing

Brand Management

Education

Bachelor's degree in Marketing, Business, Engineering, or related field

Tools

Salesforce

HubSpot

Job description

TalentBridge is seeking a Senior Marketing Manager to lead U.S. marketing for a global industrial technology company, based in Charlotte, NC.

Shape strategy, strengthen brand presence, and accelerate growth while partnering with Sales, Engineering, Product Management, and executive leadership. You will drive demand generation, digital marketing, content, events, and sales enablement, and coordinate with the global marketing team in Germany.