Senior Marketing Campaign Manager - Bioscience

Lonza Inc.; Walkersville (MD); Remote; USD 86,000 - 101,000; Full time

Job summary

An established industry player in life sciences is seeking a Senior Marketing Campaign Manager to lead impactful marketing initiatives. In this dynamic role, you will develop and execute comprehensive content strategies while collaborating with cross-functional teams to drive campaign performance across various channels. Your creativity and strategic mindset will be essential in crafting compelling messaging and visuals that resonate with target audiences. This company values ethical practices and the positive impact of its products, offering a supportive environment where your contributions can make a real difference in improving lives globally.

Benefits

Performance-related bonus

Medical coverage

Dental coverage

401k plan

Life insurance

Short-term disability insurance

Long-term disability insurance

Employee assistance program

Paid time off (PTO)

Qualifications

• Strong interpersonal skills with the ability to collaborate effectively.
• Creative problem solver with a knack for generating fresh ideas.
• Excellent project management skills in a fast-paced environment.

Responsibilities

• Develop and implement cohesive content strategies for marketing.
• Drive digital-first campaigns to engage target audiences.
• Measure and analyze campaign performance for optimization.

Skills

Interpersonal Skills

Creative Problem Solving

Digital Marketing Expertise

Project Management

Analytical Skills

Strategic Thinking

Education

BS in Marketing

BS in Business

BS in Life Sciences

Job description

Today, Lonza is a global leader in life sciences operating across five continents. While we work in science, there's no magic formula to how we do it. Our greatest scientific solution is talented people working together, devising ideas that help businesses to help people. In exchange, we let our people own their careers. Their ideas, big and small, genuinely improve the world. And that's the kind of work we want to be part of.

As a Senior Marketing Campaign Manager, you will play a key role in developing and executing impactful marketing campaigns for Lonza Bioscience Solutions. Working in a multifaceted international environment, you will be responsible for crafting content strategies, ensuring flawless execution, and driving campaign performance across digital and traditional channels. By collaborating closely with product managers, sales, and cross-functional teams, you will supply to achieving marketing goals and driving business success.

Key Responsibilities:

• Develop and implement cohesive content strategies and assets to support Lonza's overall marketing and branding initiatives.

• Own the creation and execution of annual tactical marketing plans, working closely with Product Managers and collaborators.

• Drive digital-first campaigns, bringing to bear digital channels to engage target audiences and achieve objectives such as lead generation, brand awareness, and customer retention.

• Be responsible for the execution of campaigns within budget and timelines, ensuring consistent, high-quality delivery.

• Collaborate with sales and marketing teams to build compelling content, including messaging, copy, and visuals, ensuring consistency and alignment with business goals.

• Measure and analyze campaign performance, providing insights and recommendations to optimize future marketing efforts.

• Handle the coordination of internal and external teams, including designers and partners, to ensure marketing materials adhere to corporate guidelines and are delivered on time.

Key Requirements:

• Strong interpersonal skills (verbal and written) with the ability to collaborate effectively across international teams and various levels of the organization.

• Creative problem solver with the ability to generate fresh ideas and translate them into compelling visual and textual content.

• High integrity and a dedication to customer happiness, delivering results with accuracy and attention to detail.

• Strong digital marketing expertise, including knowledge of standard methodologies, critical metrics, and target audience behavior across marketing channels and stages of the funnel.

• Excellent project management skills with the ability to prioritize, meet deadlines, and handle multiple projects in a fast-paced, high-pressure environment.

• Analytical mentality with a data-driven approach to decision-making and the ability to synthesize sophisticated information into actionable insights.

• Strategic, entrepreneurial, and self-motivated with experience in agile marketing practices (Scrum, Kanban, etc.).

• Possess a BS degree (minimum), with a background in marketing, business, or life sciences.

Every day, Lonza's products and services have a positive impact on millions of people. For us, this is not only a great privilege, but also a great responsibility. How we achieve our business results is just as important as the achievements themselves. At Lonza, we respect and protect our people and our environment. Any success we achieve is no success at all if not achieved ethically. People come to Lonza for the challenge and creativity of solving complex problems and developing new ideas in life sciences. In return, we offer the satisfaction that comes with improving lives all around the world. The satisfaction that comes with making a meaningful difference.

The full-time base annual salary for this remote position is expected to range is between $86,400.00 and $100,800.00. Compensation for the role will depend on a number of factors, including the successful candidate's qualifications, skills, competencies, experience, and job-related knowledge. Full-time employees receive a comprehensive benefits package including performance-related bonus, medical and dental coverage, 401k plan, life insurance, short-term and long-term disability insurance, an employee assistance program, paid time off (PTO), and more.

Lonza is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a qualified individual with disability, protected veteran status, or any other characteristic protected by law.