Senior Marketing Manager

Lipscomb University; Atlanta (GA); On-site; USD 80,000 - 120,000; Full time

Job summary

A leading company seeks a Senior Marketing Manager to drive Business Development and Marketing strategies in the Southeast. In this role, you will lead a team, manage proposals, and ensure strategic alignment with corporate goals. The ideal candidate will have extensive marketing experience, strong leadership abilities, and exceptional communication skills to facilitate successful outcomes across diverse projects.

Qualifications

• 7+ years of Marketing and Business Development experience required.
• Experience in commercial real estate preferred.
• Strong ability to work independently and as team leader.

Responsibilities

• Lead Business Development projects and create marketing materials.
• Manage a team of Marketing Specialists and oversee events.
• Ensure alignment with brand guidelines and project timelines.

Skills

Problem-Solving

Leadership

Communication

Presentation Skills

Analytical Skills

Education

Bachelor's Degree

Tools

Microsoft Office Suite

Adobe Creative Suite

Job description

Job Title

Senior Marketing Manager

Job Description Summary

The Senior Marketing Manager is responsible for the execution of Marketing and Communications, Business Development strategies, and/or a specific marketing function in Southeast. Daily responsibilities include managing the local Marketing and Communications efforts, pitch and proposal strategy, creative strategy, as well as creating, designing, and developing, material as needed. This position will lead the local Marketing team and will collaborate with other local and corporate Marketing teams to execute strategic vision of special projects and pitches / presentations as requested by fee-earners and broader Service Delivery teams. The Marketing Manager is ultimately accountable for providing an exceptional level of marketing support and expertise.

Job Description

Responsibilities:

Business Development-

• Responsible for leading, providing strategic direction and executing on Business Development projects (both proposals and client presentations) in partnership with fee earners and service line teamsÂ

• Lead the strategic direction for the messaging, content, and marketing materials to be developed, following the guidelines of C&Wâs BD âœProposing Solutionsâ approachÂÂ

• Manage incoming requests from fee-earners or collect information and scope of services pertinent to the requestÂ

• Ensure development of agreed upon expectations, timelines and project milestones with project team at project outset, and ensure management of those expectation, timelines and milestones throughout the processÂ

• Work with team to write or oversee proposal and presentation content and review with fee-earners and key responsible affiliatesÂ

• Facilitate review of materials and address any feedback from fee-earners and key responsible affiliatesÂÂ

• Ensure the delivery of a clean final product to fee-earner or clientÂ

• Share best practices with broader Marketing teamÂ

General Marketing-

• Execute Marketing and Communications plan to support the overall local marketing and business objectivesÂ

• Use local market competitive, client, and industry insights to inform business strategies and optimize impact of marketing spendÂ

• Review and guide marketing efforts (both communication development and delivery) for alignment and support of market-specific business objectives, include Service Delivery, Operations and fee-earners as requiredÂ

• Manage team of Marketing Specialists and Graphic DesignersÂ

• Oversee, manage, and lead execution of internal and external marketing events, including coordination with external vendors and other internal business functionsÂÂ

• Collaborate regularly with Research function to capture market data and present contentÂ

• Maintain project schedules and delegate activitiesÂÂ

• Ensure timely delivery of deliverablesÂ

• Keep Regional Marketing Director apprised of issues, progress, and status of projectsÂ

• Review all material to ensure brand guidelines and standards are followedÂ

Corporate Marketing-

• Apply global standards and brand positioning to local Marketing and Communication activities (Communications, Marketing, and Business Development), managing adoption and compliance by team and local marketÂ

• Coordinate with other marketing professionals to develop and share best practices within and across marketsÂ

• Develop both a strategic/proactive posture and a tactical/reactive posture in the market that helps drive revenue growth and efficiently support business activities, allocating marketing resources appropriatelyÂ

• Track and report monthly statistics, trends, key wins, major events, and other regional information to LeadershipÂ

Qualifications:

• Bachelorâs Degree requiredÂÂ

• 7+ years of Marketing and Business Development experienceÂ

• Commercial real estate experience preferred, experience supporting professional services company requiredÂ

• Strong ability to problem-solve with the ability to work effectively, efficiently, independently and as a team leader in a deadline-driven, dynamic office environmentÂ

• Experience serving as primary marketing leader overseeing a team of marketing professionals for an office or revenue groupÂ

• Experience supporting all associated advertising, PR, events and business development activities in compliance with corporate guidelinesÂ

• High level of proficiency in Microsoft Office Suite; general knowledge of Adobe Creative SuiteÂ

• Ability to interface with and communicate with clientsÂ

• Excellent written and oral communication skillsÂ

• Strong presentation skillsÂ

• Advanced analytical, problem solving, and conceptual skillsÂ

• Exceptional leadership skillsÂ

• Ability to work effectively in a culturally and educationally diverse environmentÂ

• Ability to influence peers and leadersÂ

• Ability to successfully lead and mentor team membersÂ

• Successful track record of marketing resultsÂ

Cushman & Wakefield is an Equal Opportunity employer to all protected groups, including protected veterans and individuals with disabilities. Discrimination of any type will not be tolerated.

In compliance with the Americans with Disabilities Act Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position at Cushman & Wakefield, please call the ADA line at 1-888-365-5406 or emailÂ. Please refer to the job title and job location when you contact us.

INCO: âœCushman & Wakefieldâ