Senior Marketing Liaison: Community Referrals & Growth Lead

Encompass Health Corporation; Scottsdale (AZ); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Medical benefits

Paid time off

Tuition reimbursement

401(k) matching

Employee stock purchase

Job summary

Encompass Health Corporation in Scottsdale seeks a Senior Marketing Liaison to drive patient referrals and strengthen community ties. You will support the Business Development Director with training, coaching and other leadership tasks while helping grow our inpatient rehabilitation services.

You’ll educate staff and clinicians about referral processes, develop call plans, and analyze market opportunities to expand our presence in the community.

Qualifications

• Bachelor’s Degree preferred or equivalent job experience.
• Minimum 3-5 years of experience as liaison or licensed clinician, preferred marketing experience in healthcare environment.
• Current CPR certification preferred.
• Familiarity with acute hospital, rehab hospitals, and local healthcare market preferred.

Responsibilities

• Assists Business Development Director in the Referral to Admit Process.
• Educates and trains new staff on all aspects of the referral development and admissions process.
• Assists Business Development Director with selected touch calls and ride alongs as assigned.
• Assists managing liaisons as directed by the Business Development Director.
• Develops call plans and strategies to drive volume using the Referral Development System.
• Understands healthcare operations, legal guidelines, competitive analysis and market trends.
• Uses market analysis data in individual territory identifying new business opportunities.
• Educates community, referral sources and physicians on hospital programs and services.

Skills

Relationship building

Training & coaching

Referral development

Market analysis

Healthcare marketing

Communication skills

Education

Bachelor's degree

Tools

Referral system

Job description

Encompass Health Corporation in Scottsdale seeks a Senior Marketing Liaison to drive patient referrals and strengthen community ties. You will support the Business Development Director with training, coaching and other leadership tasks while helping grow our inpatient rehabilitation services.

You’ll educate staff and clinicians about referral processes, develop call plans, and analyze market opportunities to expand our presence in the community.